When I started working for The Church of Jesus Christ of Latter-day Saints with the first role with the title “social” in it (see my sum-up here), I came in with a desire to serve, but only planning to be there for 6 months. I had been on my own for several years at that point and really enjoyed my independence. I had no idea I’d end up there for 3 years, but thoroughly enjoyed the time I spent there and was able to help organize and shape the organization of social media within the Church. I learned of the Spirit there that guides the Church and its employees, and the wonderful things the organization works to accomplish. After that I moved on to Deseret Digital Media, a for-profit, top-25 digital news organization owned by the Church to manage social media.
While at Deseret Digital Media a short but very productive 6 months, we were able to double our social referrals in the short time I was there through means of a combination of integrating social more into our websites and building perhaps one of the largest social presences in the world with over 20 million fans worldwide and over 200 social media properties on a very limited budget. I thoroughly enjoyed my time there and hope to continue advising them in their progress.
It’s with excitement that after working for 3 and a half years for the Church and Church-owned entities I’m now moving on again, this time on my own full time to pursue building my own brand and publishing, speaking and some consulting efforts. Yes, I’m back in the saddle again and stronger than ever! I have no regrets and appreciate the experience the last 3 and a half years have given me.
What will I be focusing on now? My primary focus to start will be speeding up the number of courses I’ve been producing on Social Media for the the developer-focused curriculum company, Pluralsight. They’re a great organization to work with, and it allows me to keep up my software-development chops. Make sure you subscribe now and check out my courses with them! I’ll probably use this to get down and code a few things – maybe something cool for my new Google Glass (just ordered yesterday!)?
With that as my focus, I’m sure I’ll have lots of spare time. Here are the things I’d love to work on:
- Speaking! I’m hoping to bump up my number of speaking engagements and turning that much more into a business. Contact me if you’re looking to hire a good speaker with real-world experience and true understanding of both the technical and marketing side of social media.
- My next book. I have secured a wonderful agent with Waterside Literary Agents to represent what I hope will be a best-selling book on the paradigm change caused by social media and the things I’ve learned leading social media for major organizations as well as understanding the software behind them. Stay tuned for that (and any interested publishers please contact me!)
- Youtube. I have 3 channels I’m focusing on currently, but will likely help out a few locals here in Utah on some more. My first is more of a vlog format chronicling my entertaining family of 8 – go subscribe to STAYTube here! Second, I’ll be focusing on my more techy-focused Youtube channel at TheSocialGeek – don’t forget to subscribe if you like tech! Lastly, I really want to chronicle what I’m learning in Gardening on my GeekGreens Youtube channel. Make sure to subscribe if you’re looking for geeky ways to learn gardening.
- Blogging! I miss updating this blog regularly! I used to update almost daily – I hope to do it again. Stay tuned for more updates here, and maybe every so often I can scoop MG Siegler on a Techmeme headline or two 😉 I’d also love to do more reviews here and through my Youtube channel – if you’re a tech company looking to reach tens of thousands of people send me your stuff to review. I’d love to share my thoughts and opinions with my audience.
- Consulting. I’m going to be picky in my consulting due to the time it takes – this will not be my primary income source so I want to help companies that really need me. However, I’d still love to give it a try – reach out if you need some help and maybe we can figure something out.