On My Own Again – I’m Back in the Saddle

When I started working for The Church of Jesus Christ of Latter-day Saints with the first role with the title “social” in it (see my sum-up here), I came in with a desire to serve, but only planning to be there for 6 months. I had been on my own for several years at that point and really enjoyed my independence. I had no idea I’d end up there for 3 years, but thoroughly enjoyed the time I spent there and was able to help organize and shape the organization of social media within the Church. I learned of the Spirit there that guides the Church and its employees, and the wonderful things the organization works to accomplish. After that I moved on to Deseret Digital Media, a for-profit, top-25 digital news organization owned by the Church to manage social media.

While at Deseret Digital Media a short but very productive 6 months, we were able to double our social referrals in the short time I was there through means of a combination of integrating social more into our websites and building perhaps one of the largest social presences in the world with over 20 million fans worldwide and over 200 social media properties on a very limited budget. I thoroughly enjoyed my time there and hope to continue advising them in their progress.

It’s with excitement that after working for 3 and a half years for the Church and Church-owned entities I’m now moving on again, this time on my own full time to pursue building my own brand and publishing, speaking and some consulting efforts. Yes, I’m back in the saddle again and stronger than ever! I have no regrets and appreciate the experience the last 3 and a half years have given me.

What will I be focusing on now? My primary focus to start will be speeding up the number of courses I’ve been producing on Social Media for the the developer-focused curriculum company, Pluralsight. They’re a great organization to work with, and it allows me to keep up my software-development chops. Make sure you subscribe now and check out my courses with them! I’ll probably use this to get down and code a few things – maybe something cool for my new Google Glass (just ordered yesterday!)?

With that as my focus, I’m sure I’ll have lots of spare time. Here are the things I’d love to work on:

  • Speaking! I’m hoping to bump up my number of speaking engagements and turning that much more into a business. Contact me if you’re looking to hire a good speaker with real-world experience and true understanding of both the technical and marketing side of social media.
  • My next book. I have secured a wonderful agent with Waterside Literary Agents to represent what I hope will be a best-selling book on the paradigm change caused by social media and the things I’ve learned leading social media for major organizations as well as understanding the software behind them. Stay tuned for that (and any interested publishers please contact me!)
  • Youtube. I have 3 channels I’m focusing on currently, but will likely help out a few locals here in Utah on some more. My first is more of a vlog format chronicling my entertaining family of 8 – go subscribe to STAYTube here! Second, I’ll be focusing on my more techy-focused Youtube channel at TheSocialGeek – don’t forget to subscribe if you like tech! Lastly, I really want to chronicle what I’m learning in Gardening on my GeekGreens Youtube channel. Make sure to subscribe if you’re looking for geeky ways to learn gardening.
  • Blogging! I miss updating this blog regularly! I used to update almost daily – I hope to do it again. Stay tuned for more updates here, and maybe every so often I can scoop MG Siegler on a Techmeme headline or two 😉 I’d also love to do more reviews here and through my Youtube channel – if you’re a tech company looking to reach tens of thousands of people send me your stuff to review. I’d love to share my thoughts and opinions with my audience.
  • Consulting. I’m going to be picky in my consulting due to the time it takes – this will not be my primary income source so I want to help companies that really need me. However, I’d still love to give it a try – reach out if you need some help and maybe we can figure something out.
I’m so excited to have a little more time to focus again on what I love most – building, writing, and producing really cool stuff that can change the world! I’m excited to get back to writing and coding. I’m excited to share my real-world experience with more people. I’m excited to focus again on building this audience.
So if you get a chance, stick around and say hi. Let me know how we can work together. Come join my various communities and be a part of something big. You’re all part of the Staymates/Social Geek community (join us on Facebook!) so let’s make the most out of this!

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jessestay

Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called SocialToo.com which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

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