I’ve talked before about how growing a Twitter audience is simple. It turns out it’s even more simple than I thought – The Deseret News (owned by the company I work for) wrote today about a local Utah construction manager who created his own Twitter awards show called “The Chappy Awards”. In his “virtual award show” Dustin Chapman awarded various celebrities and media “Chappy Awards” on Twitter, and before he knew it, #2013Chappys was a trending term on Twitter and hundreds were all getting in on the fun.
Chapman, who created the awards show to (according to the Deseret News) “encourage the media. When something happens, I’m on Twitter following reaction. I’m more likely to turn to news stations and media sources that post things regularly on Twitter than not.”
And encourage the media he did. Awarding several local news celebrities a Chappy Award, he got numerous positive reactions from the award out of excitement (hey – who doesn’t like to win something?). They posted to their Twitter feeds their excitement for the award, and their some times much larger audiences would then learn about the Chappy Award and Chapman’s account @itschappy in the process. His Twitter account grew significantly throughout the day.
So if you’re looking for more followers on Twitter, start your own awards show. Create a hashtag, pick some well-known people, and boom-instant followers as they thank you for your kind gesture.
Some day I too will win a Chappy…