Adobe Disrupts Enterprise Collaboration With New Tool for Marketers

Enterprise collaboration is quickly becoming the future of communication within the enterprise. Using tools like Yammer, employees have been able to collaborate between themselves on internal “social networks” where links, photos, and information could be shared. Now we see tools like SalesForce Chatter which attempt to turn employee communication and collaboration into measurable results. Enterprise collaboration is evolving from simple “watercooler”-type chatter to results-focused communication and collaboration.  Today Adobe took that further at their Digital Marketing Summit with their new UI for Adobe Marketing Cloud, which focuses on marketing-related collaboration between departments in enterprise organizations.

The entire interface of Adobe Marketing Cloud has been revamped to a very Pinterest-like interface allowing creatives, marketers, and analysts in the organization to all communicate together and come to results-driven design of each product within the organization. The entire design is focused on combining the best features of Adobe’s Creative and Marketing Cloud products to allow creative professionals to play a part in real results for their organization.

Creative professionals can create designs right inside the Adobe creative products like Photoshop, and have their designs shared right to Marketing Cloud for the marketing organization to review, provide feedback, and send back to the creative employees for revision. Both creatives and marketers in the organization can all review new data in a Pinterest-like “feed” within Adobe Marketing Cloud, comment, make annotations, and collaborate around everything shared on the platform.

Not only can creative elements be shared, but analytics and other elements of the Adobe marketing suite of products can be shared as well. Charts, graphs, analytics, and other points all have “share” buttons now that allow professionals in the organization share into the Marketing Cloud feed for further collaboration. Each new element appears as a card in the feed for employees to collaborate.

Enterprise collaboration just took a new turn as it took even stronger and more focused growth through Adobe’s launch today. The product is expensive, and will likely only be affordable by larger organizations, but for those that can afford it, the opportunities are endless.

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jessestay

Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called SocialToo.com which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

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