The Power of Starting Something Stupid [Book Review]

In my life, I have a rich dad and a poor dad (see Robert Kiyosaki). My poor dad is always keen to tell me that going out on my own and running my own business is “stupid”, risky, and a bad decision. My rich dad tells me it’s the most secure and rewarding decision I can make. Which one is it? The book, “The Power of Starting Something Stupid: How to Crush Fear, Make Dreams Happen, and Live Without Regret” attempts to answer that with a pep-talk, showing how “stupid” is the new smart.

If you’re an aspiring entrepreneur that has a rich dad and a poor dad like me, there’s a good chance you’re going through the very same debates I did before going out on my own. While I must say there are definitely risks and a lot of work that goes into it, going out on my own was one of the best decisions I made in my life. The book, “The Power of Starting Something Stupid“, by Richie Norton goes into these rewards in deep detail, and has lots of motivation to push you towards taking that leap and going out on your own.

It is not a howto book per-se. However, I found the principles taught in the book were a perfect “pep-talk” for reminding me why making decisions others call stupid isn’t worth listing to those distracting me from my goals. In the book, it shows how some of the best ideas and businesses were called “stupid” before they became multi-million (and some times billion) dollar businesses.

If you’re looking for some inspiration to get off your rear and go out on your own, this book shows you why stupid is the new smart. It’s the perfect pep-talk for any aspiring entrepreneur. Go pre-order it now, and check out my GoodReads review! It is scheduled to come out in March.

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Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

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