Custom Tailoring 2.0 – “Dress Code” is Set to Become the Zappos of Tailoring

Back in October I had the opportunity to visit Hong Kong for business. While I was there I decided to get a custom suit made. I’m a sucker for a good suit! While Hong Kong is certainly not as cheap as Thailand when it comes to custom-made suits, it is generally much cheaper than the typical run-of-the-mill tailor in the United States. In the United States it’s typically “go cheap (as in poorly designed) or go broke (as in way too expensive for the 99% to afford)”. In Hong Kong for about $300 I can get a pretty nice suit that is completely custom-tailored for my body type and size, something that would typically cost near $1,000 in the United States. I’d say that’s a pretty good deal.

That’s why I was a bit curious when +Chase Murdock from Dress Code heard about my trip to Hong Kong, and approached me to consider having them doing a suit for me. He and his partner offered to make a suit for me for free to show off what they’re able to do that other tailors aren’t able – create a custom suit is typically affordable to the average consumer. A free suit? Why not? I’ll bite.

The arrangement through their site is simple. Dress Code has no physical stores. They’re a pure e-commerce model. So I just visit, schedule an appointment by filling out some simple information on their site, and soon they’re knocking on the door at my home or business to measure and consult with me on what I want them to make for me.

My visit with them was very pleasant. Chase and his partner came to my house dressed in very stylish clothes, and I could tell they knew what they were talking about. We went through some fabric books of theirs, and they gave me all kinds of suggestions and recommendations of things I would have never thought about. My tailor in Hong Kong just asked me the basics and went with it. These guys were much more thorough, and wanted to ensure every step of the way that every little detail was thought of. We went through number of buttons, tapering of the pants, and vents in the back of the suit coat. But they also recommended various linings for the inside of the suit, and even the color of the seam that ties the lining to the rest of the suit. By the end I was relying on them to be my experts, and I trusted their expertise to do so.

By the end of the appointment I asked them what a suit like this would normally cost. When they said “cheaper”, I thought they would say in the range of $500-$700. I almost gasped when they told me $250-$300. That’s not much more expensive than a typical, non-tailored suit!

I’m very excited to see what comes of this appointment. If the suit turns out as well as the service and simplicity of ordering that I experienced with Chase and his partner, I anticipate I’ll be very pleased. The good news is if all goes well I won’t have to travel overseas to get my suits any more. I’ll just call my “suit guy” and he’ll make me whatever clothing choice I want, all at a lower cost, and I barely have to make any effort to make it happen.

My suit is currently being made by their company at the moment. I should receive notice in the next couple weeks that it is done. When finished I’ll provide a final review of their service and product for everyone to see.

If you’re looking for custom clothing of any kind, these guys are worth taking a look at. They currently service Utah and Nevada/Las Vegas. However, they do take trips to Colorado, as well as the Los Angeles and San Francisco areas on occasion. Contact them and have your company get them to come set up a pop-up location to get your employees all styled up for cheap.

Stay tuned – I’ll share more when I get my suit! Oh, and be sure to follow their style blog at – if you’re into understanding the latest styles, this blog really shows they get it!

I got a free suit in exchange for doing an honest review of their services – while certainly biased, I am always truthful and objective in these types of reviews.

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Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

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