Xydo Pivots to a New, Targeted B2B Content Model for Your Business Newsletter

If you’re reading this, there’s a good chance you clicked on a link from my newsletter to get it. If you didn’t, go over to the right column of my blog and subscribe now! (or just click here) One thing I haven’t been able to divulge until now is that there’s an innovative company that I’ve been using to provide these weekly emails that provide customized news from my social news streams, and today they launched to the world. Today, a company I advise, Xydo, pivoted to a pure B2B model that provides custom, automated email news for a business’s customers based on content it is trained to provide.

Previously, Xydo was a consumer-facing product that learned from your social presence and the things you read, providing a customized news feed similar to Digg, or Reddit, for your consumption in a way that was tailored and customized to predict what each individual user would like. Today, Xydo leveraged their targeted news consumption platform, and built a way for businesses to leverage that customized news format to build simple, automated, and customized newsletters that adapt based on the interests of their subscribers and customers.

The way it works is simple – you customize your newsletter, based on social feeds you can configure based on your audience, and it then does the work for you. It determines the most relevant content for your audience, tracks clicks and reads of that content, and adapts your newsletter from week to week based on the things your audience is most interested in.

The result is a highly targeted newsletter that increases clicks by up to 5 times your normal click rate, and 300% more shares on social networks. I’ve seen this personally on my own weekly newsletter.

If you’re in need of providing a customized, targeted, newsletter for your users or customers, go check out the new Xydo.com now.

If you write about it, let me know! I’ll be including links back to all relevant articles below:

Techcrunch – “Pivot Smart: Social News Network XYDO Goes Pure B2B With New Content Marketing Platform”
Dain Binder – “XYDO Redefines Newsletter Relevancy And Engagement Performance”

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Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called SocialToo.com which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

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