I’m always giddy to report on people I know whose companies have been acquired. Amita Paul’s ObjectiveMarketer announced today it has been acquired by Emailvision, a leading Software as a Service Email marketing company providing solutions to enable marketers to communicate more effectively. No details were disclosed as to the amount of the transaction.
ObjectiveMarketer is just one of dozens of companies in Guy Kawasaki’s very successful Advisorship portfolio (“Guy’s Golden Touch”), currently and previously containing several Twitter and Facebook marketing companies. One of the most recent successes in that portfolio you may be familiar with was CoTweet, which was acquired by the Marketing firm ExactTarget. I’ve had the chance to meet Amita Paul, ObjectiveMarketer’s founder at BlogWorld a couple years ago, and I must say the acquisition is well deserved. The acquisition is also near and dear to my heart, as my company, SocialToo, is also in Guy Kawasaki’s Advisorship portfolio in similar fields – it’s exciting when someone else in your field gets acquired!
The acquisition comes on the heels of many other similar acquisitions by more typical marketing companies hiring social media businesses to get a leg up on Social Media and stay competitive in their industry. The first, more famous acquisition was the CoTweet acquisition by ExactTarget, which I mentioned earlier. You may also be familiar with the acquisition of Nutshell Mail, the Social Media notification and summary email service, by Constant Contact.
This acquisition is exciting, as all of these acquisitions cross boundaries somewhat with some of the services my company, SocialToo provides. To me it just gives even more credibility that there is value in Social Media Marketing tools and customers are willing to pay big money to manage their presence on Social Networks. I’m excited for what the future holds.
Congratulations to who I’m happy to call my peer in the Guy Kawasaki “Golden Touch”, Amita Paul. This is an exciting day for her and an exciting day for Social Media Marketing tools as a whole.