Identi.ca Provides Users An “Open” Alternative to Twitter

logo.pngToday I was introduced to a new service called identi.ca, which claims to provide Twitter-like functionality, in a nice, Open Source interface. The service implements the OpenMicroBlogging protocol which, from their FAQs, states, “you can have friends on other microblogging services
that can receive your notices.” This means complete transparency and no reliance on any one service to trust your data with. I am unable to find any other services that have utilized this protocol, however.

The service seems to maintain an open atmosphere across the board. They publish all the details of the code identi.ca is based on, stating they run on the Open Source microblogging platform, Laconica. They state that “soon” they plan to implement SMS updates and notifications, a Twitter-compatible API, Maps, Cross-posting to Twitter, Pownce, Jaiku, etc., Facebook integration, Hashtags, Image, video, audio notices, and even a multilingual interface. Relying on the open source community, on an open standards-based platform may just put them in direct competition with Twitter very soon.

All of your updates posted to the service are under the Creative Commons Attribution 3.0 license and you have to agree to this when you sign up. They seem to remain open across the board – and this will make them successful. I have talked previously about how the mistake Twitter is making is that they are not open enough – they are not basing their protocols on open standards and open techniques of web development. It is showing now, as they are stuck fixing their own problems as the world watches. With a service like this, were it to go down, ideally other services would also sync data and you would not be without service when one service goes down. This is powerful!

The founder of identi.ca is ironically named Evan – they seem to be going head-to-head with Twitter in an Open platform. Based on my experience with open standards in the past, I can already tell which one has the strongest potential. They state to have 1,000 users already and are growing very fast (in Evan’s words). I look forward to seeing them grow, and hopefully contributing as I can – will you join me? You can find me at http://identi.ca/jessestay.

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Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called SocialToo.com which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

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