Who Needs Obama? The Google Health API Will Change the HealthCare Industry

Pay attention – Google is onto something big, something that could very well change the world, and no, it’s not OpenSocial or App Engine or Android. One of the biggest overlooked items in the last several days has been an announcement by Google to release an API for their Google Health service. I’ve mentioned before that Google Health is one of the single biggest threats to the Healthcare Industry since the establishment of company-paid Health Insurance (well, maybe not in those words, but that’s what I meant).

The Google Health API does two things, for the most part. It allows a developer to retrieve medical profiles stored in Google, and format them as a “Continuity of Care Document”, a standard in the HealthCare Industry for sending HealthCare history information and data from HealthCare provider to HealthCare provider (a provider would be your doctor, or a hospital, or dentist). This allows your doctor’s systems that are already familiar with this system to easily read your history and process it accordingly so your doctor can read it.

Secondly, it allows you to send profile information from your own systems into Google Health. Through a simple post to Google’s servers, you can send history information via XML and it will get stored in Google’s servers. So, as a doctor you can hire a developer like me, and we’ll parse the information from your systems, and your customers can simply use their Google login to access not only the information you stored about their visit, but their entire history from previous doctors.

This is the start of something beautiful. Previously in order to send and receive medical data, it required a firm knowledge of pages and pages of HIPAA documents to know and understand, and at the same time know how to get the information, which could be in many different formats into, and out of your systems as a doctor. Now, Google is providing a single source, and a standard for developers to understand that will allow any developer to transfer data into, and out of a single source into your systems. Now you only have to know one standard as a Doctor and you can have that patient’s entire medical history with the push of a button. Google knows the standards so you don’t have to.

Google is in the position to take this much further. As the single destination source for consumers, they have the power to control standards, track payments, health issues, and more, and provide a single standard to do all this. I wouldn’t be sleeping very well right now if I were a HealthCare company. Google is in a position to take the power out of their hands and put it back in the consumer’s. Google is about to change the world of Healthcare as we know it.

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jessestay

Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called SocialToo.com which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

0 thoughts on “Who Needs Obama? The Google Health API Will Change the HealthCare Industry”

  1. Yawn. This is a poorly executed launch. Poor because there is a serious shortage of partners supporting the launch. I'm not sure if this is a signal of Google's challenge of building trust with users who may see Google managing personal, confidential, and critical information as highly controversial. Believe it or not, I was more impressed with Microsoft's Health effort (http://healthvault.com/)–and a MSFT plug is rare for me.

  2. Brad,

    I don't know the answer to this, but does Microsoft have an API to bring
    more partners to their Health initiative? Google is definitely playing
    catch up, but with their “open” attitude, I still think it could be a good
    thing for the healthcare industry.

  3. When there is ONE major EMR (electronic medical records) system vendor or ONE major PMS (practice management system) vendor onboard, then it will be worth a look. You still then have all the privacy/security concerns to deal with, manage, and pass industry and governmental audits.

    Not saying it aint a good idea, but it's gonna be like hearding cats.

  4. That's a great point Mike. Once there is a standard from the EMR and the
    PMS vendors to use the Google API, then it should start to take hold.
    Otherwise it's still hacking to bring records into and out of the system.

  5. Google Health's API and privacy agreements combined with the trust of their users will be the … I love the fire that's been set to the healthcare IT industry. … Cats and Dogs: Can We Find Unity in Health IT Change? ……..

  6. I think people need a more personal approach when it comes to doctors. I know i have a doctor which takes care of my problems(prosolution) and he is so nice. He always knows me by name, he's friendly and i gladly attent every meeting.

  7. I think people need a more personal approach when it comes to doctors. I know i have a doctor which takes care of my problems(prosolution) and he is so nice. He always knows me by name, he's friendly and i gladly attent every meeting.

  8. Google Health's API and privacy agreements combined with the trust of their users will be the … I love the fire that's been set to the healthcare IT industry. … Cats and Dogs: Can We Find Unity in Health IT Change? ……..

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