What an Amazing Week in Donations for Serenity!

2535995696_c9c5c74ee9.pngIn just the last week, you have raised $3,230.97 for @Phil801 and @Mrs801’s 2 year old daughter, Serenity. I can’t tell you how amazed I am at the generosity and power of the Social web in raising such funds. There is still much more we can do. Obviously, I had set a goal for $10,000 for today, and perhaps I was a little too ambitious, but I was also in San Francisco for over half this week and wasn’t able to pay as much attention to it as I would have liked to.

I’m going to keep the goal at $10,000 and change the date to Wednesday. Here is how I think we can do it. If you go to this page:


I would like you to find the Social Networks you are involved with and post the widget to each one you feel comfortable with. When you add the widget, please send a personalized message about Serenity and the Burns Family, mention that they are on Twitter and other Social Networks. People will donate when they are aware we’re all a part of the same community.

If you have a business or blog you can offer help through – match funds, offer a percent of proceeds to Serenity, or whatever, please don’t hesitate to let me know. The ways to donate are all listed here and if we need to do anything special to help promote your cause or get it set up for you don’t hesitate to ask. (Note that we have also added an Amazon wishlist on the sidebar which the Burns Family has put items needed that you can buy for the cause of Serenity if you would prefer not to donate cash)

I just want to share that as Tyler Jensen was setting up the bank account for the Burns family last week he was sharing the story of Serenity with an old Lady in Line. Out of pure generosity and compassion for this little girl, that kind old lady that didn’t even know him gave Tyler $5 to put in the Bank Account Tyler was setting up. There have been many donations like that, and any little amount helps.

Phil tells me that just his last trip to get medicine cost him over $500. This is not going to be a cheap year for the Burns family – let’s all work together to help them out.

UPDATE: You can also add it to your Facebook profile by clicking on this link:


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Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called SocialToo.com which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

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