Where is Jaiku???

jaiku_hires_rgb.pngI don’t know if it’s the horrible logistics at yesterday’s keynote and that I had to sit on the floor to watch it, or the T-Shirts that in binary say, “GoogleKO” (Mike, I’ll give you mine if you have lunch with me tomorrow), or maybe the fact that I now can’t get internet connectivity as I write this due to the poor planning for WiFi in this room. Or maybe it’s that I’m presenting on Facebook and have had Facebook on the mind the time I’ve been here, but I’ve really been on an anti-Google run lately and I’m not sure why.

The biggest thing I’ve noticed here at Google I/O is there is absolutely no presence of Jaiku at the event. I haven’t seen any booths, presenters are not running it up on the screens like we saw with Twitter at Web 2.0, and it almost seems as though Google doesn’t care that there is an opportunity with the problems Twitter is having right now. In fact, I think I’ve even seen Twitter on a few of the presenters boxes rather than Jaiku.

Does Google just not care about Jaiku? They have an amazing opportunity here. Twitter is down about one half of the time. They are hosting a blog on their competitor, Tumblr’s, site because they can’t trust their own servers by all means! I don’t agree that FriendFeed is a competitor to Twitter – Jaiku is, however, and now is the time for them to step up! Google has a conference with attendance that perhaps exceeds that of Web 2.0, and the whole world watching them as they make some serious announcements, so I can’t figure out why they aren’t taking this opportunity to gain an edge on their competitors.

Jaiku is perhaps the only other service out there with an SMS status update system similar to Twitter’s. People really want to find another solution that solves what Twitter gives them. Jaiku does this, and Google is failing seriously at promoting it and bringing attention to it at this conference.

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Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called SocialToo.com which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

0 thoughts on “Where is Jaiku???”

  1. Well said Jesse. I signed up for a Beta account at jaiku.com about a week and a half ago and still haven't had a response. If Google was doing what they normally do with beta services, I would just text in and they would confirm me (remember GMail?) I don't know why Google isn't taking advantage of this and other start-ups they acquired recently (feedburner.com is another).

  2. At this point, I can't believe it's taking them so long. In reality, Gmail
    took awhile for me to get an invite if I remember right though. I would
    think though at a conference like this that you would see more people
    saying, “add hashtag #googleio to your Jaiku posts to join the discussion”.
    This is an excellent opportunity!

  3. Of course you've heard that Jaiku is moving to Google's App Engine. I suspect that like twitter, scalability is a problem for Jaiku as well, which is why they remain under invite-only status, and also why they are moving to the App Engine.

    I've also heard rumors that except for the efforts to move Jaiku to the App Engine, Jaiku is just a 20% project at Google, which means that Google really doesn't care about it. I've seen a few Google Acquisitions get thrown to the sidelines (Dodgeball?), and maybe Jaiku is another one of those which will never really be a serious Google property, which is too bad.

    P.S. If anyone needs an invite to Jaiku, try JaikuInvites.com.

  4. @jessestay this came up this morning at @windley's CTO breakfast too. No Jaiku… Re @jacob, it was concluded that there was surely a scalability issue too… so, seems like your blog post here covers it all…

  5. Yeah, it sounds like Jaiku's having their own issues. Sounds like Google didn't really want to get more publicity if that's happening. It would be bad for both Jaiku and AppEngine since Jaiku just converted. Better Twitter get all the bad attention for now.

  6. Yeah, it sounds like Jaiku's having their own issues. Sounds like Google didn't really want to get more publicity if that's happening. It would be bad for both Jaiku and AppEngine since Jaiku just converted. Better Twitter get all the bad attention for now.

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