My Old Partner, Phil Burns’ Daughter has Leukemia

2519922124_4dc53c5171-1.pngFor those unaware, my old partner and good friend, Phil Burns (aka @phil801 on Twitter) just found out today that his daughter, Serenity, has Leukemia. She has been pricked, prodded, and the stories Phil and Adria tell are heart-breaking! Phil says (much of what I have learned has been through Twitter) that Serenity just got a transfusion and is feeling relatively better, if there is such a thing. She will start chemo in the next day or two. I’m still trying to get things organized – we’re working on a website to show support for her and raise money for the family, and I’ve had numerous Web 2.0-related organizations offer to dedicate funds in their name. The support and interest in helping has been amazing so far. For now my suggestion would be to contact Phil directly to donate money in the more immediate term – I will try to set up a fund as soon as we’re able to. There are many expenses that they are unable to avoid now and I’m sure they can use all the help they can get (they are checked into the hospital now, so I’m sure things like just paying for food at the hospital restaurants is much appreciated).

In the meantime, I’ve set up a FriendFeed Room here that even if you’re not on FriendFeed, you should be able to subscribe to via rss and get updates on the situation. I’m trying to share everything I see from Phil there, including his Twitter posts, blog posts, Adria (his wife)’s blog posts, and his Flickr photo uploads. If you are a member of FriendFeed feel free to leave your comments there or on his or his wife’s blogs, where they seem to be documenting the process.

For those unaware, my Grandmother died from Cancer, my Aunt is fighting it, and seems to be surviving it, and my Uncle died from Cancer. My Grandfather is a Cancer survivor. Things like this hit home for me. Phil says Serenity has the type of Leukemia that has an 80% survival rate (the “good” kind, as he puts it) – however we need to make it easy for them to focus on her and give her 100% of that 80% to survive! Please stay tuned and I’ll post more here as we get organized. If you’d like to help out in any way please let me know and we’ll find a way to put you to good use.

In the meantime, please blog, retweet, or share with all you can to send support and encouragement their way!

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Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

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