Lifting Up Serenity – New Website and How You Can Help

I mentioned earlier that we were working on a Fund for Phil Burns’ daughter, Serenity, and would post information about it today. Well, we have a bank account set up, but unfortunately the fund will take a little bit to get going. However, I’m going to set a new goal for the Chipin widget.

I’m proud to announce that the Chipin Widget for Serenity and the Burns’ family is, as of this writing (and in just 2 days!), at $1,506.97. There seems to be some issue with the Widget updating on mine and others’ blogs, but I’ve got a support request to get that fixed. We’re going to raise the goal for the Chipin Widget to $10,000 by the end of this Saturday. If you can donate, just a few dollars, help promote this, and maybe even Digg it up, your efforts are sincerely appreciated. Any little effort is a step towards Serenity’s recovery.

In addition to the ChipIn widget, you may also go to any Wells Fargo branch (I think only in Utah), and make a donation to:

Serenity Burns Donation Account
Wells Fargo Bank

or you may send a Check to:

Serenity Burns Donation Acct.
224 S. Main St. #555
Springville, UT 84663

Of course, you can install the Chipin Widget on your own site by visiting here. Please feel free to set aside a little now, or the coming months ahead to help out this family. I estimate their costs for medical expenses alone will exceed $100,000 and we should do what we can to help them not have to worry about that and focus on getting Serenity better.

I’m also proud to announce, thanks to the Burns’ friend, Becky Wilson, the creation of a site just for Serenity. You can find it at Please leave a Guestbook post for her or the family, leave your wishes, see updates from Phil and Adria’s blogs, Twitter feeds, and the FriendFeed room. You can also donate there. If your business would like to promote this through sharing proceeds with the Burns family, we will be happy to include your promotion on the website as well.

We’re also creating an Amazon “wishlist” that you can purchase items for Serenity and the Burns’ Family. Please look for that soon on the website.

So let’s all “Lift up Serenity” together and do what we can to promote this cause.

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Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

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