SocialOptimize Announces the “We’re Protestant” Facebook App

0248-0604-0914-1708_TN.jpgYesterday’s announcement of the Catholic vs. Protestant App on Facebook, if you didn’t try to install it, was intended to be just an April Fools joke. I’m proud to announce a new App however which isn’t a joke. I’d like to announce that we’re now launching a new compliment to SocialOptimize‘s “Holy Rolls” line of religious community applications. I’m titling the app, “We’re Protestant“, in harmony with the current Apps, “We’re Baptist“, and “We’re Catholic“. “We’re Catholic” is currently the largest group of organized Catholics on Facebook at near 45,000 users. It is my hope that “We’re Protestant” will even further exceed that with a much larger American following.

Are you Protestant? This App is intended to be your App, and should entitle you to identify yourself as a Protestant to all your friends on Facebook. We’ll continue to work to give you more ways to live your religion on Facebook and other social networks and share that with your friends. Currently, you can pick your favorite verses from the King James version of the bible, display those verses randomly on your profile, as well as list other friends who have added the application and are Protestant. Some future considerations will allow you to track churches you’ve attended and friends from those churches, as well as sending Prayers to others.

We will also be working on some complimentary applications that fit well with almost anyone who is religious. While the “Catholic vs. Protestant” App was intended to just be an April Fools joke, I think there is strong potential to enable peaceful discussion between religions, and on the other hand, allow you to test your knowledge within your own religion and compare it with others in yours and other religions to see which religions know most about their own faith. You should see that, and a few other similar apps in coming months.

The greatest feature of this launch is what we did behind the scenes. Now, the Holy Rolls suite of community applications on Facebook and other social networks is a complete, consolidated, code base. With just a simple change to the database we can now quickly, and easily launch more community apps. Expect to see We’re Jewish, We’re Islam, and maybe even We’re FSM (Flying Spaghetti Monster) soon. Even bigger news is that we can now expand this to more than just religion – imagine a “We’re Snowboarders” app, a “We’re Quilters” app, and others. If you currently run a website outside Facebook and would like to bring your community inside of Facebook, or have an existing Facebook App you’d like to integrate into our platform please talk to me. We are truly at the cusp of a huge group of niche communities we can bring together and include common functionality – contact me if you’d like to join or compliment what we’re doing!

Are you Protestant? Add “We’re Protestant!” here:

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Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

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