Live Blogging the Web 2.0 Expo: Microsoft

Picture 8.pngMicrosoft has been all over the news lately with their “Mesh” announcement. It really sounds like Ray Ozzie is getting the idea of “being open”. I’ll share my notes from the keynote here:

Microsoft has “a big announcement” we’re told. Here are the notes from their keynote:

“Unified Data Management” – what if all your devices could share and sync all of their data and feeds? “Applications Everywhere” – what if all your devices were completely cognisant of the apps that were running on them. Making sure all of your machines all over work the way you want them?

Introducing “Live Mesh” – showing a video… Showed a guy with a macbook (interesting), cell phones, laptops, xbox, cameras…

Demo available to anyone in the audience. Today, available for the Windows PC. Next few months, support for mac and other devices. Future many more devices.

Very easy to create a folder to give access anywhere.

“Mesh Bar” – provides consolidated view of all devices, members of folder, views and events that are happening in the folder. Automated consolidated view of everything in the mesh.

All devices work together. Data and applications are always accessible. People are always collaborating, always up-to-date with info needed.

Just “the tip of the iceberg”. Speaker’s team is a “Platform Team”. There will be a Platform Focus. It will be very easy for developers to take advantage of the web and these devices. Platform will provide open access to data and APIs. “yeah right – this is M$ – prove it!”. Showing code… You can choose between ATOM, JSON, POTS, RSS, XML, WXML… you choose language, protocol, etc. to interact with Live Mesh.

Tomorrow, attend sessions and visit and visit booth for more…

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Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

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