Live Blogging the Web 2.0 Expo: Matt Mullenweg of WordPress

wordpress.pngMatt Mullenweg, a fellow Houstonian and all around cool guy spoke to us today at Web 2.0 Expo about WordPress’s present and future. Some features from the talk:

WordPress has 2 main products, Akismet, and WordPress.com. Akismet is solving many of the Spam problems Matt Cutts from Google talked about earlier, and WordPress.com handles much of the “Software as a Service” suggestion Matt Cutts gave.

WordPress.com has had a tremendous Growth. At their start, they had just 2 million uniques. This year, WordPress.com is at 168 million unique visitors, all with only 20 employees.

Some featured WordPress.com blogs that Matt Mullenweg likes:

  • NY Times
  • Flickr Blog
  • Fail blog
  • I can haz cheeseburger

99.999% of WordPress.com blogs get less than 10k pages/day. They are all on a different model.

Matt had some great announcements. He mentioned that 40-45% of their traffic is going to permalink pages. Therefore they are introducing a new feature they call “(Possibly) Related Posts”. With this, WordPress.com lists relevent links below each blog post, the first being links from your blog. Secondly, posts from the 300 million blogs hosted on WordPress.com are displayed, then mainstream news sites are displayed – these are all opt-out. Matt mentioned they partnered and worked with the company Sphere to do this.

The coolest announcement of Matt’s was the announcement of a new theme called Monotone. Monotone automatically adapts its color scheme to the photos uploaded to to WordPress. The idea is to adapt changes to the look and feel of your website based on what you’re doing, and every page changes as you move through the site – it was actually quite beautiful, and knowing that Matt is a very good Photographer I expect to see some cool things from that theme. I’m told Monotone will be released some time soon.

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jessestay

Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called SocialToo.com which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

0 thoughts on “Live Blogging the Web 2.0 Expo: Matt Mullenweg of WordPress”

  1. No problem Jesse. I should have done a better job of alerting you to that post. Anyhow, randomly meeting you at 2.was definitely a highlight of the expo for me!

  2. No problem Jesse. I should have done a better job of alerting you to that post. Anyhow, randomly meeting you at 2.was definitely a highlight of the expo for me!

  3. No problem Jesse. I should have done a better job of alerting you to that post. Anyhow, randomly meeting you at 2.was definitely a highlight of the expo for me!

  4. No problem Jesse. I should have done a better job of alerting you to that post. Anyhow, randomly meeting you at 2.was definitely a highlight of the expo for me!

  5. No problem Jesse. I should have done a better job of alerting you to that post. Anyhow, randomly meeting you at 2.was definitely a highlight of the expo for me!

  6. No problem Jesse. I should have done a better job of alerting you to that post. Anyhow, randomly meeting you at 2.was definitely a highlight of the expo for me!

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