Live Blogging the Web 2.0 Expo: Comparing Social Platforms #web20exp

Picture 8.pngUnfortunately I only have a Flip which gives me just 30 minutes of storage so you’ll be able to see the first 30 minutes below. I’m currently watching “Comparing Social Platforms”, with Dave Morin, Senior Platform Manager for Facebook, Allen Hurff, SVP Engineering for Myspace, Jessica Alter, Dir. of Platform and Business Development for Bebo, Patrick Chanezon, Google OpenSocial Evangelist, and David Recordon, Open Platform Lead for Six Apart. It’s fascinating to see the leaders of all 4 areas, including a developer standpoint from Six Apart all talking about ways to improve the Social Graph.

I’ll continue from where the video left off:

Allen Hurff said a great point when it comes to focus on Platform Development: “I love developers, but I love users ten times more”. That’s a great point and something we need to remember, and not be too demanding on as developers. In the end it’s all about the users of our applications.

Dave Morin talked about the Causes application. If the user can’t get the message to the friends that they care about such a cause, that’s bad and needs to be taken care of. Facebook is trying to focus on this, while finding balance with Applications that perhaps aren’t as impacting to ensure they aren’t being spammy and user experience is protected.

Patrick Chanezon says Google prefers the term “organic growth” to “viral growth”. Dave Morin brought up that ultimately, creating the best product is the end goal. Those applications that just focus on Viral growth grow fast, but ultimately die out. In the end you want the best experience for the user.

Dave Morin: “A lot of the times we’ll see viral but no ‘social'”. Being able to see what your friends are doing with your application, how they interact together makes it social and not just viral.

Dave Morin: Social Commerce is the future of how people do business on the web. Working on a commerce engine for Facebook. He likes the applications that are doing virtual currencies (I agree).

David Recordon: Building applications has to be easy. Extensibility is important. It has to be easier than it is today – if more successful than today next year, technology still isn’t easy enough.

Questions:

  • Matt from SocialThing: will there ever be a premium model with guaranteed uptime, extended support, etc.?: Myspace says they haven’t thought of it. Facebook says they are committed to their platform – says it’s a good point and also haven’t thought of it.
  • How liberal are platforms going to be in sharing data?: Six Apart is one of the creators of the ATOM standard – bloggers should own their content. Facebook is committed to enabling people to take data where they want to. What exactly does “data portability” mean? Dave Morin posed that question to OpenSocial… “data portability” might not be the right word for it – “privacy portability” might be a better term for it. “It’s all about the user – it’s not about technology.”
  • What are the thoughts on creating an even playing field for viral channels?: Myspace will have a hard time

In conclusion it looks like the theme for this was putting focus on the users in the end vision, not the application. I’ll upload the video in a minute if it isn’t showing yet.

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jessestay

Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called SocialToo.com which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

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