I’ve Been Guy Kawasaki’d!

guy2.0.pngGreetings to all of my new subscribers, thanks to a great post I’ve been working on with Guy Kawasaki over on his blog here:


The post is about 10 things you didn’t know about Facebook – these are all excerpts that you can find bits and pieces about in “I’m On Facebook–Now What???“, with a few additions. I’m really glad Guy put me to task to put this list together. Be sure to purchase one of his books as well!

The story behind this post is both Guy Kawasaki and Chris Pirillo were looking for a way to automatically follow those that follow them on Twitter, so they could better communicate with their fan-base. I decided to take this as an opportunity (as I wanted the same feature for myself), and wrote http://socialtoo.com to do just that for them. They both signed up (see Chris Pirillo’s post here – he mistakingly thought I worked for Twitter), and Guy Kawasaki generously offered to promote the book Jason Alba and I wrote, “I’m On Facebook–Now What???” via his blog. The funny thing is I was actually able to use Guy’s, “I know you would do the same for me…” as Guy thanked me for helping him out.

After my experience with Guy I respect him even more. Without my asking he offered to help me out – this is now my new mantra. When you do good things for others, looking for their needs, in my opinion, regardless of pay it always comes back to you. I will be devoting my time on Sundays to help out charitable causes such as Takes All Types (recently featured here and here), not necessarily because I’m expecting anything out of it, but because I know it helps other people, and just knowingly that always comes around for good on your behalf in the end. Thank you Guy for your sincere promotion of my book in your article!

If you’re looking for Facebook consulting, or have an external application outside, or inside a social network you would like to consider including as part of SocialOptimize’s community of Social Applications, please contact me at the links on the right – I promise I will get back to you!

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Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called SocialToo.com which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

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