Improving the Twitter Web With SocialToo

socialtoo.pngI have a sincere favor to ask of you. Would you, if you have not already, go to http://socialtoo.com and sign up and help me out in my cause? Share it with others, blog about it, Twitter it – this was written for you. Today, I launched something special on SocialToo.com, something that I hope will make a better environment on Twitter. It only works if lots of people use it though.

Today I launched an intelligent blacklisting feature on SocialToo.com. After registering and logging into your SocialToo! Dashboard, you’ll see a text box where you can enter twitter screen names you would like to blacklist. For each “spammer” you see, or individual you simply do not want to follow, enter their Twitter screen-name, and when a certain percentage of users on SocialToo.com all blacklist that same user (we have a unique algorithm that determines that, based on crowd-sourcing the definition of “Spam” on Twitter), we add that name to a global blacklist on SocialToo.com. When anyone chooses to auto-follow those that follow them on Twitter using the SocialToo! auto-follow feature, now those users will never be followed. You can now ignore them forever, hindering their reasons for being on Twitter!

SocialToo.com is a project I term, “the Companion to the Social Web”. After registering you have options such as the ability to automatically follow those that follow you on Twitter, add an automated message that gets sent to users (via dm) after they follow you for the first time, and on Facebook, redirect to your Facebook profile via yourusername.socialtoo.com. More features are being worked on for multiple social networks, and the idea is to find all the needs that just are not provided by the traditional Social Networks, and make them available to the public. If you have a need let me know. All scripts that run behind the scenes at SocialToo.com I am releasing on a single-user level via Open Source (GPL v.2) so you can run it on your own server should you desire.

The final feature, released today, is this Global, Intelligent, blacklisting feature. This feature, to me makes much more sense than services like twitterblacklist.com, since rather than depending on ratio only, we’re depending on actual user definition, by the masses to determine who is a “spammer” on Twitter. I’ll look to also integrate with twitterblacklist.com’s API in the future, and maybe even contribute back to it as we grow, but this is the start of something big. This is truly a Groundswell opportunity (I’m reading Charlene Li’s book right now) that you can be a part of.

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jessestay

Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called SocialToo.com which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

0 thoughts on “Improving the Twitter Web With SocialToo”

  1. Wow, I didn't realize the blacklist feature gathered data from across multiple accounts for intelligent flagging of spammers. Very cool.

    I think it's great that you're releasing code for single-user use. What framework are you using for SocialToo code?

  2. Wow, I didn't realize the blacklist feature gathered data from across multiple accounts for intelligent flagging of spammers. Very cool.

    I think it's great that you're releasing code for single-user use. What framework are you using for SocialToo code?

  3. Why not make the blacklist optional? 1/2 the people on Twitter who say they are getting spammed are just to lazy to click UnFollow so they complain about it. Personally I don't want something telling me what is or isn't spam (on Twitter that is). I also don't auto follow because I don't want to deal with real spam-bots. If you get spammed on Twitter it's 99% your fault for following them or not screening who you follow better.

  4. Josh, there is no auto-dm blacklist, and all we are doing is creating a list
    that we can let users choose. It's not even implemented yet. Yes, when it
    is launched, users will be able to choose.

  5. Why not make the blacklist optional? 1/2 the people on Twitter who say they are getting spammed are just to lazy to click UnFollow so they complain about it. Personally I don't want something telling me what is or isn't spam (on Twitter that is). I also don't auto follow because I don't want to deal with real spam-bots. If you get spammed on Twitter it's 99% your fault for following them or not screening who you follow better.

  6. Josh, there is no auto-dm blacklist, and all we are doing is creating a list
    that we can let users choose. It's not even implemented yet. Yes, when it
    is launched, users will be able to choose.

  7. Josh, there is no auto-dm blacklist, and all we are doing is creating a list
    that we can let users choose. It's not even implemented yet. Yes, when it
    is launched, users will be able to choose.

  8. Why not make the blacklist optional? 1/2 the people on Twitter who say they are getting spammed are just to lazy to click UnFollow so they complain about it. Personally I don't want something telling me what is or isn't spam (on Twitter that is). I also don't auto follow because I don't want to deal with real spam-bots. If you get spammed on Twitter it's 99% your fault for following them or not screening who you follow better.

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