Twitter Looking Internally to Add Groups Functionality?

Today, on the Twitter developer’s mailing list, in response to the question:

“it would be cool to have Twitter groups so you could @group and d group”

It was answered by one of Twitter’s Engineers:

” This is on our radar, and third party developers have already done
several different implementations of this feature.”

This is on our Radar… Does this mean Twitter is looking to add group functionality in the future?  I have heard rumors, but never a confirmation like this.  This also brings to mind the question of what about other developers writing apps to provide this functionality?  Should Twitter leave this functionality out, and instead allow developers to create their own solutions?

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jessestay

Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called SocialToo.com which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

0 thoughts on “Twitter Looking Internally to Add Groups Functionality?”

  1. Personally, I think that they'll probably see which of the third-party implementations they like and use it as inspiration (should the actually move forward with it). That said, their “radar” should pretty much just be “make the service reliable”.

    One could also make a compelling argument for not complicating a service that (aside from outages and other technical snafu's) has really done well *because it's so simple*. For that reason, I think adding groups would probably be a mistake.

    Interesting to know that they're thinking about it, though.

    Great post, cheers!

  2. Personally, I think that they'll probably see which of the third-party implementations they like and use it as inspiration (should the actually move forward with it). That said, their “radar” should pretty much just be “make the service reliable”.

    One could also make a compelling argument for not complicating a service that (aside from outages and other technical snafu's) has really done well *because it's so simple*. For that reason, I think adding groups would probably be a mistake.

    Interesting to know that they're thinking about it, though.

    Great post, cheers!

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