Facebook Works to Reduce Spam Further With “Feed Forms”

Today, a new way of posting to the News Feed in Facebook appeared on the Facebook Developer’s wiki. Facebook introduced “Feed Forms”. To use a Feed form, you simply create a regular form as you would any other form, but add a special “fbtype” attribute to the form. The only documented value listed thus far is “publish”. Facebook then intercepts the form, reads the url in the action parameter, and prompts the user, asking them if they want to publish the story to their friends.

To use a “feed form”, the url in your action parameter for the form should return content in the form of JSON with a simple feed response. The example they give for return JSON data is this:

{ "method": { "fbtype" : "publish",
           "next": "http://my.canvas.com/next_page.php",

  "feed": {"title_template": "{actor} published status",

  "body_template" : "New status is "{status}"",

  "body_data" : {"status": $_POST['status']}}

}

I created a sample form that looks like this, returning the above data (changing the url) in application/x-json format:

Unfortunately it doesn’t seem this feature is live yet (or I’m just doing it wrong), as my returned JSON data just gets returned back to me when the form is submitted. I will post screen shots as soon as I hear confirmation that it has gone live (I expect that to be next Tuesday, when they usually do pushes).

Does this mean Facebook is doing away with the automated posting of News feeds by applications, or is it just one more way, and better way to make your feed story more likely to appear in your user’s friends’ news feeds? There is no official word from Facebook yet as to how they intend to use this.

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jessestay

Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called SocialToo.com which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

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