The Power of the Small Community

It used to be, one could make a deal on just a handshake.  People could leave their doors unlocked on their homes and their cars without worry of break in.  A man’s word was his bond.  Everyone knew everyone, by name.

This wasn’t the world I grew up in, but I’m told by my Grandparents, and I’ve seen stories of ancestors where this was, at one time, the way things were done in the world.  We just trusted each other back then.

You see, back then, communities were much smaller.  In the days when trust was in its prime, everyone did know each other by name, because they could know each other by name.  Communities were much smaller back then and accommodated this lifestyle much easier.  Crime was much harder to commit because everyone in the town knew you, and you knew them.  Think, the Scarlet Letter – the worst punishment of that time was shame.  There was no anonymity.  There was no privacy.

Sound familiar?  We are quickly overcoming the bonds of large society which put us in this untrustworthy time to live.  The internet came at a time when society wasn’t ready to be exposed.  People enjoyed their anonymity and their sheltered lives.  They were used to contracts, and handshakes never meant what they used to.  Society fought the internet, and it appears, finally, the internet is fighting back.

Social Media is bringing back an era which we thought we would never see again.  People are being held responsible for their actions online, and again, communities are getting much smaller.   Now, circles of friends can virtually know everything about each other, know each other by name, and start to trust each other again.

I argue, the lack of privacy in Social Media is a good thing.  When you know who your friends are, you can build trust with them again.  Contracts are no longer necessary, and back is the handshake and word as a bond.  Small Community has been re-architected through a virtual means which no one saw coming.

Now, imagine the cell phone, when virtual lives become melded with real life.  Virtual “small communities” become real, and back again is the small town, weaved into the fabric of a very large Society.  Social Media is bringing back the days when man could actually trust one another!

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Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

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