London Earthquake and Twitter

As I was blogging about emergencies yesterday, I saw an amazing thing happen today.  I mentioned I am tracking the term, “earthquake” on Twitter.  This evening I started receiving a large influx of Twitters on my cellphone, almost non-stop that an earthquake had hit London.  It was almost immediate, and turning to the news revealed nothing – Twitter had beat the masses that there was truly a 4.7 earthquake in London.

What’s most amazing is that even the USGS’s “real time earthquake tracker” had not yet updated with the information.  Twitter proved an invaluable communication method in the event of a potential disaster, while only 4.7, to let the world know something big was going on.

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jessestay

Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called SocialToo.com which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

0 thoughts on “London Earthquake and Twitter”

  1. I agree Luke – the other day there was a plant explosion south of here, and the news reported, “mass casualties”. They then casually signed off, leaving us hanging, saying they'd re-visit it in the morning news. If they had a reporter there on the scene with Twitter, we could have tuned into Twitter and followed the updates there. The news organizations have not embraced this well enough. However, follow @newmediajim and you'll know there are a select few old media guys trying to bring their industries into new media.

  2. I first learned of the earthquake via tweets from @RodrigoMx, who was monitoring English coverage, and lack thereof, of the quake itself. Ironically, BBC was late in the game regarding its coverage, but when my local news radio station in the U.S. started broadcasting the story, they named the BBCas their source. Perhaps my local news radio station should monitor Twitter instead.

    P.S. @RodrigoMx is currently reporting that William F. Buckley Jr. has died.

  3. I first learned of the earthquake via tweets from @RodrigoMx, who was monitoring English coverage, and lack thereof, of the quake itself. Ironically, BBC was late in the game regarding its coverage, but when my local news radio station in the U.S. started broadcasting the story, they named the BBCas their source. Perhaps my local news radio station should monitor Twitter instead.

    P.S. @RodrigoMx is currently reporting that William F. Buckley Jr. has died.

  4. I first learned of the earthquake via tweets from @RodrigoMx, who was monitoring English coverage, and lack thereof, of the quake itself. Ironically, BBC was late in the game regarding its coverage, but when my local news radio station in the U.S. started broadcasting the story, they named the BBCas their source. Perhaps my local news radio station should monitor Twitter instead.

    P.S. @RodrigoMx is currently reporting that William F. Buckley Jr. has died.

  5. I first learned of the earthquake via tweets from @RodrigoMx, who was monitoring English coverage, and lack thereof, of the quake itself. Ironically, BBC was late in the game regarding its coverage, but when my local news radio station in the U.S. started broadcasting the story, they named the BBCas their source. Perhaps my local news radio station should monitor Twitter instead.

    P.S. @RodrigoMx is currently reporting that William F. Buckley Jr. has died.

  6. I first learned of the earthquake via tweets from @RodrigoMx, who was monitoring English coverage, and lack thereof, of the quake itself. Ironically, BBC was late in the game regarding its coverage, but when my local news radio station in the U.S. started broadcasting the story, they named the BBCas their source. Perhaps my local news radio station should monitor Twitter instead.

    P.S. @RodrigoMx is currently reporting that William F. Buckley Jr. has died.

  7. Jesse, if the news had a reporter on the scene, they could have kept us updated us on TV! They have no interest in helping people stay informed, only in their ratings, which they believe are increased by their “Tune in later for more news” teasers.

  8. Jesse, if the news had a reporter on the scene, they could have kept us updated us on TV! They have no interest in helping people stay informed, only in their ratings, which they believe are increased by their “Tune in later for more news” teasers.

  9. Jesse, if the news had a reporter on the scene, they could have kept us updated us on TV! They have no interest in helping people stay informed, only in their ratings, which they believe are increased by their “Tune in later for more news” teasers.

  10. Jesse, if the news had a reporter on the scene, they could have kept us updated us on TV! They have no interest in helping people stay informed, only in their ratings, which they believe are increased by their “Tune in later for more news” teasers.

  11. Jesse, if the news had a reporter on the scene, they could have kept us updated us on TV! They have no interest in helping people stay informed, only in their ratings, which they believe are increased by their “Tune in later for more news” teasers.

  12. Mike, while I agree with you that they are mostly interested in ratings (I used to work for a media company!), in both cases I list above, reporters *were* on the scene! Traditional old media is clueless when it comes to technologies such as this.

    On another note, @newmediajim, a cameraman from NBC News twitters regularly about the places he visits and the news he's covering. Because of that, I generally try to watch the news that he's twittering about. I think if reporters were to get on Twitter, report straight from Twitter, and encourage those following them to watch the details on the news later, News organizations could actually see their ratings *improve*! Twitter is an excellent medium to get people excited, in 140 chars or less about an upcoming media broadcast.

  13. Mike, while I agree with you that they are mostly interested in ratings (I used to work for a media company!), in both cases I list above, reporters *were* on the scene! Traditional old media is clueless when it comes to technologies such as this.

    On another note, @newmediajim, a cameraman from NBC News twitters regularly about the places he visits and the news he's covering. Because of that, I generally try to watch the news that he's twittering about. I think if reporters were to get on Twitter, report straight from Twitter, and encourage those following them to watch the details on the news later, News organizations could actually see their ratings *improve*! Twitter is an excellent medium to get people excited, in 140 chars or less about an upcoming media broadcast.

  14. Mike, while I agree with you that they are mostly interested in ratings (I used to work for a media company!), in both cases I list above, reporters *were* on the scene! Traditional old media is clueless when it comes to technologies such as this.

    On another note, @newmediajim, a cameraman from NBC News twitters regularly about the places he visits and the news he's covering. Because of that, I generally try to watch the news that he's twittering about. I think if reporters were to get on Twitter, report straight from Twitter, and encourage those following them to watch the details on the news later, News organizations could actually see their ratings *improve*! Twitter is an excellent medium to get people excited, in 140 chars or less about an upcoming media broadcast.

  15. Jesse, if the news had a reporter on the scene, they could have kept us updated us on TV! They have no interest in helping people stay informed, only in their ratings, which they believe are increased by their “Tune in later for more news” teasers.

  16. I first learned of the earthquake via tweets from @RodrigoMx, who was monitoring English coverage, and lack thereof, of the quake itself. Ironically, BBC was late in the game regarding its coverage, but when my local news radio station in the U.S. started broadcasting the story, they named the BBCas their source. Perhaps my local news radio station should monitor Twitter instead.

    P.S. @RodrigoMx is currently reporting that William F. Buckley Jr. has died.

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