Jesse Stay is Now an OpenSocial Developer and Consultant! – My Orkut Hackathon Experience

OpenSocial Hackathon, San FranciscoThe past 2 days I had the opportunity to join the Google OpenSocial developer team, along with other Silicon Valley and nationwide developers to celebrate the soon-to-be launched Orkut release to the public of OpenSocial apps at the Googleplex in San Francisco. The event started with an overview of OpenSocial, and went over some of the resources available to OpenSocial developers as well as a quick, “Hello World” example of an OpenSocial app on Orkut.Following that, it was up to the developers to code away, chat and meet with each other, ask the Google OpenSocial development team questions, and move forward, very fast on their apps. The goal was that by the end of the day, your OpenSocial application would be in a state, with the encouragement and approval of the OpenSocial team to be submitted to the Orkut directory. Those submitted yesterday would be available upon launch of the OpenSocial directory. (yesterday was the deadline for those to be included at launch, but you will continue to be able to submit throughout the launch)

While there, I was able to meet Adam Glickman, notorious for following perhaps the most people on Twitter, at 7000 (Adam, I should note that I have you beat in number of updates!). I also met, and chatted for a bit with Bess Ho, founder of the Silicon Valley Facebook Developers Garage, the Silicon Valley Web Builders, and a very strong evangelist and organizer of Social Media events in the Silicon Valley area. She was there developing her own app. We talked about collaborating further on some events between Silicon Valley and Utah in the future (stay tuned!).

The big buzz around the event was how one could better migrate a Facebook app to OpenSocial. One person pointed me to OpenSocket, which is intended to be code you can install on your Facebook app, essentially making it a container for OpenSocial code. So, in the future, ideally you would write your code in OpenSocial, and when you’re ready to port to Facebook you would simply place it on top of the OpenSocket container. I think you’ll see more things like this as OpenSocial launches. I’ll talk more on my opinions of why Facebook will need to implement OpenSocial in some capacity in a later post.

What I was most impressed with, is that with all those developing applications for OpenSocial, the theme for the hackathon was simplicity. Every single app demo’d that was going to launch on launch day was extremely simple, with plans to build on it further down the road. There were former Facebook developers, Google Gadget developers looking to make their gadgets more viral, as well as people completely new to developing for the social scene which demo’d their apps for the rest of us. I saw a drag and drop “Top Friends”-type app which will be called, ironically, “Facebook”. OpenSocial is really cool in that, because of Caja, you have much more flexibility with your Javascript than Facebook. Facebook (the site, not the app) should really look to implement Caja into their apps to keep security, while allowing flexibility within the app. Another group of guys from Idaho and Utah were developing a “date ideas” app. Some other guys were developing a really cool slide show app with some neat viral twists. It was also fun to see the mashup of different other Google APIs into the OpenSocial APIs. Each presenter got to take home a very cool OpenSocial T-shirt.

The event ended with a really great presentation from the project lead of the OpenSocial team – you might remember him as the Indian guy from the Campfire video at the OpenSocial launch. He showed User Experience and UI from a Google experience, with some really great tips on how to make your apps better. He suggested using the Orkut locality settings to set everything to a different language, and then seeing if you can navigate your app in a language you can’t understand. He also suggested breaking up your app – if it is 2 different ideas in one robust app, he suggested breaking it up into 2 different apps. He had some very interesting tips that I’ll try to incorporate into my own apps.

As for what I did? I wrote an app that allows you to track a group of people geographically close to you, send updates back and forth to that group, organize and collaborate, and find more people that are geographically close to you. I call it the, “Know Your Neighbor” app. I demo’d it at the end of yesterday, and got my cool T-Shirt to take home. Everyone had great response, so I have hopes it could be a hit. Then I submitted the app to the Orkut directory (ironically, Google uses the same “forms” system I talked about earlier for the app submission process. They are just collecting the app submission data in a Google spreadsheet somewhere), of which it will appear on the day of launch.

Look for the “Know Your Neighborhood” app on Orkut when it launches! As the other platforms launch I will be rolling it out to those platforms as well. SocialOptimize, my Social Media Development and Consulting Agency does OpenSocial development too – look us up if you would like some help building an OpenSocial strategy at your company!

Published by

jessestay

Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called SocialToo.com which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

0 thoughts on “Jesse Stay is Now an OpenSocial Developer and Consultant! – My Orkut Hackathon Experience”

  1. hi jesse, hope you are doing fine. i just read this article and wanted to ask you if you take up projects for developing open social and facebook applications. if you do, can you please let me know so we can talk more. I wanted to develop an open social and facebook app for my company. hope to hear from you soon. have a nice day.

  2. snehal, right now I'm doing smaller projects for clients, along with consulting. I also develop for my own projects, and invite similar projects to join my network in exchange for development and consulting from me. Larger projects I have a group of developers I have teamed up with which I can certainly introduce you to. Go ahead and e-mail me at jesse at socialoptimize dot com and we can talk about your needs.

  3. hi jesse, hope you are doing fine. i just read this article and wanted to ask you if you take up projects for developing open social and facebook applications. if you do, can you please let me know so we can talk more. I wanted to develop an open social and facebook app for my company. hope to hear from you soon. have a nice day.

  4. hi jesse, hope you are doing fine. i just read this article and wanted to ask you if you take up projects for developing open social and facebook applications. if you do, can you please let me know so we can talk more. I wanted to develop an open social and facebook app for my company. hope to hear from you soon. have a nice day.

  5. hi jesse, hope you are doing fine. i just read this article and wanted to ask you if you take up projects for developing open social and facebook applications. if you do, can you please let me know so we can talk more. I wanted to develop an open social and facebook app for my company. hope to hear from you soon. have a nice day.

  6. hi jesse, hope you are doing fine. i just read this article and wanted to ask you if you take up projects for developing open social and facebook applications. if you do, can you please let me know so we can talk more. I wanted to develop an open social and facebook app for my company. hope to hear from you soon. have a nice day.

  7. hi jesse, hope you are doing fine. i just read this article and wanted to ask you if you take up projects for developing open social and facebook applications. if you do, can you please let me know so we can talk more. I wanted to develop an open social and facebook app for my company. hope to hear from you soon. have a nice day.

  8. hi jesse, hope you are doing fine. i just read this article and wanted to ask you if you take up projects for developing open social and facebook applications. if you do, can you please let me know so we can talk more. I wanted to develop an open social and facebook app for my company. hope to hear from you soon. have a nice day.

  9. hi jesse, hope you are doing fine. i just read this article and wanted to ask you if you take up projects for developing open social and facebook applications. if you do, can you please let me know so we can talk more. I wanted to develop an open social and facebook app for my company. hope to hear from you soon. have a nice day.

  10. hi jesse, hope you are doing fine. i just read this article and wanted to ask you if you take up projects for developing open social and facebook applications. if you do, can you please let me know so we can talk more. I wanted to develop an open social and facebook app for my company. hope to hear from you soon. have a nice day.

  11. hi jesse, hope you are doing fine. i just read this article and wanted to ask you if you take up projects for developing open social and facebook applications. if you do, can you please let me know so we can talk more. I wanted to develop an open social and facebook app for my company. hope to hear from you soon. have a nice day.

  12. hi jesse, hope you are doing fine. i just read this article and wanted to ask you if you take up projects for developing open social and facebook applications. if you do, can you please let me know so we can talk more. I wanted to develop an open social and facebook app for my company. hope to hear from you soon. have a nice day.

  13. snehal, right now I'm doing smaller projects for clients, along with consulting. I also develop for my own projects, and invite similar projects to join my network in exchange for development and consulting from me. Larger projects I have a group of developers I have teamed up with which I can certainly introduce you to. Go ahead and e-mail me at jesse at socialoptimize dot com and we can talk about your needs.

Leave a Reply

Your email address will not be published. Required fields are marked *