Google Releases Spreadsheets Forms – S3 Equivalent Coming?

Google FormsYesterday Google announced a rather interesting, and I believe strategic move, allowing users of Google Docs to put forms in front of their online spreadsheets through Google Docs.  I didn’t realize this until now, but Google really has a dynamic, unflattened data source that they have been providing through their Google Spreadsheets.  Now, with the ability to add forms, in many ways we are seeing another hosted development platform for website owners to use for whatever they would like to collect data for.  This has been long needed – I can’t tell you how many people have asked me at some time to install for them to send them e-mails of a simple form they have installed on their website.  Now, they can just set up a Google doc, and a form to front that doc, and no e-mail is necessary!

The functionality is very simple right now, but one has to remember this is Google, which at one point was just a simple search engine.  Google always starts simple, and takes over the world with that simple plan.  Imagine if Google were to incorporate their new graphing API into these forms for simple survey-taking capabilities.  Now, add to that the ability for more robust reporting beyond that, ability to include single cells from a spreadsheet, and perhaps a query language of sorts to interface with it.  Google could very soon be competing with perhaps at first the likes of Amazon S3 storage services, but even more, their SimpleDB query engine, at a much more robust level.  This is Google after all.  I wouldn’t put it past them.

Published by


Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

Leave a Reply

Your email address will not be published. Required fields are marked *