Twitter Needs Amazon AWS

TwitterIt’s no secret that Twitter has its hosting flaws. It was all over the ‘net this morning that the Apple Keynote Killed Twitter. Since Twitter doesn’t seem to announce its outages well, I’ll help them out a little here and tell you why they went down.

I follow the Twitter Developers Group on Google, and one of Twitter’s head developers (I believe), Alex Payne, explained the situation:

“We seem to be up at the moment, but we had a flood of traffic around
the MacWorld Keynote this morning. No surprise, of course, but since
we couldn’t move data centers earlier this month we don’t have many
machines to throw at the increased load.

In the meantime, I’ve drastically increased the API rate limit and
disallowed unauthenticated requests to the API. This is temporary,
and once our load decreases later today things will be back to where
they used to be.

Thanks for your patience, and enjoy the Apple fanfest! “

“but since
we couldn’t move data centers earlier this month we don’t have many
machines to throw at the increased load.” Alex – you guys really need to consider having a few Amazon AMIs on hand in cases like these! It would have taken you about 5 minutes to have a copy of your current servers up on Amazon in the flood of Apple traffic were that the case. Twitter just got a round of investment a few months ago. This would be a great (and cheap!) use of that investment!

It appears Twitter is back up to normal, although it seems a few things are still trying to catch up.

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Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

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