— Your Companion to the Social Web

I’ve been working on a little side project lately, that I think will solve a lot of the headaches caused by lack of certain features in the Social Landscape. In the spirit of the book Jason and I are writing, my company, is announcing the beta launch of What is it? It is intended to be a companion to the Social Web – the features you can’t find in the social landscape you will find here. Will it replace your Facebook or Twitter or LinkedIn or Plaxo account? Probably not, but it will make your experience in those Social Networks much better and compliment that experience.

Over the coming weeks (I have a strong release early, release often policy), you’ll see new features launched on the site that will make your Social experience better. The site is still very basic, but as a taste of what’s to come, for all those that sign up now we’ll enable auto following of all those that follow you on Twitter. Within the next week we’ll add the ability to blacklist those that follow you (so it doesn’t follow them). Soon after that we’ll add statistics, better bulk operations on your followers and following, and many more features. Soon we’ll start to incorporate Facebook data, linking your Twitter account with your Facebook account. After that, maybe Plaxo, or MySpace, or LinkedIn. These are all ideas of where we’re going with this.

So, I encourage all to register to find out what’s to come. Again, all those that register with their Twitter username and password will be automatically given auto-follow capabilities on their Twitter account! Keep following here and I’ll update as we progress.

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Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

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