Prologue – OpenSocial for Twitter

Just today, Matt Mullenweg, founding developer and owner of Automattic, announced a new, open source, theme for WordPress called Prologue. The theme essentially turns your blog into a “mini-Twitter”, with a “Whatcha up to?” text box at the top where your users can post what they are currently doing. This is an excellent way to build community on a site, just for your own users – it will be interesting, as cell phone networks open up, to see if there will be ways to integrate “mini-communities” such as this onto users’ cell phones. I also anticipate someone writing some sort of Twitter plugin that integrates with this theme, and I’d love to figure out a way to use this theme in conjunction with my current theme so I can add this as a link to my current blog.

The theme has been released as Open Source, completely free, under the GPL. The release of this reminds me very much of Google’s OpenSocial initiative, of which they are releasing platform code, very similar to the way Facebook’s platform works (Facebook is a very closed platform currently), for anyone and everyone to load onto their own blogs as they wish. Basically, you can “create your own Twitter” with this code they are releasing!

Joseph Scott, a very good friend of mine, was one of the writers of this and he’s going to give me a demo this Thursday – I’ll post a video of it when I’m done (unless someone wants to buy me an N95, which I’ll post live via!). Matt Mullenweg will also be in town this Saturday and meeting with local bloggers and social media advocates – if I can make it work, I may try some video of that as well.

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Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

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