Pownce – Why it May be Worth Considering

I’m very surprised that Twitter is not trying to compete with Pownce. As some of you may know, Pownce recently went out of beta, and opened their platform to anyone interested in joining. For awhile, I wasn’t much of a proponent for Pownce, but just recently, I’ve decided to give Pownce a try and see if it could be a good alternative to Twitter.

The last time I tried Pownce, I was unaware of Twitter – to me, Pownce just didn’t make sense at the time. Why would anyone need another way of sharing things with their friends? Isn’t that what a chat client is for?

It wasn’t until today, when I wanted a way to share a song my brother’s band did with friends, I realized Twitter just didn’t fulfill my need. You see, with anything but text updates, you have to go to an external website, upload the file, then post an external link to that file, photo, or video for others to see.

Pownce took care of that issue for me. With one integrated client, I was able to upload the file I wanted to share, and boom – it was available to all my friends to not only click, but play directly from the Pownce client! Not only that, but I opened up http://m.pownce.com on my iPhone, and I was able to play it right on my iPhone, without having to download the file! Pownce supports most file types, as well as links, and events, as well as plain status updates like Twitter.

The other thing that I thought I may complain about, which Pownce has, is ads. Because Pownce supplies users with its own client (they do have an API – I’m sure there will be other clients available in the future), they are able to provide users with inline ads, separate from their updates, right in the client. Honestly, I kind of feel this is somewhat comforting – from these I know my update service has an actual revenue model. There’s organization among the chaos, and I know my update client will be around for awhile longer. We complain when there are ads, but honestly, I think this is a flaw that will catch up with Twitter – the unknowns of how Twitter will make money are making the community ask questions.

So, now that I’m on Pownce will I move away from Twitter? For now, no – Pownce needs an SMS option before I completely switch. There’s something to say about having my phone make an SMS sound every time I get an @ reply or a direct message. Also, Pownce does not yet support tracking – this is an extremely valuable tool on Twitter! I also have a great network on Twitter. For now, I can see myself having both Pownce, and Twitter open – I’m really hoping the missing features of Pownce are taken care of, and my network also gradually moves over so I can take advantage of this great service! You can find me on Pownce at:

http://www.pownce.com/jessestay

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jessestay

Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called SocialToo.com which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

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