Jesse Stay is Now a Bebo Developer and Consultant!

That’s right – you may now add Bebo to my list of expertise. You may notice there’s a new category to the right – “Bebo”. The popular website Bebo.com, that I guess one could compare much closer to MySpace than Facebook announced late yesterday night that they were opening up their platform to developers. Before this, the platform was open to a small number of developers developing in a private beta of their application space.

Bebo Developer

I have started delving into their API, and I have to admit – I’m impressed! Their system is much more responsive than Facebooks (Facebook was recently rated as one of the slowest Social Networking sites), and in setting up a basic app, I have to admit it is a little more user-friendly than on Facebook. While it is much more user-friendly, Bebo has striven to maintain compatibility with Facebook. Almost every aspect of their API, from the API itself, to its FBML derivative called SNML is near duplicate. Bebo denies being the first to use the 3rd party partner-licensed platform Facebook is soon to release, but I have to admit, Bebo has done an excellent job at replicating what Facebook has done. If only Google could do the same with Open Social. Could this bring the developer community over to Bebo from Facebook?

Stay tuned – on SocialOptimize.com we’ll be posting some white papers on statistics surrounding Bebo, demographics, traffic, users, etc. as we find them. My partner, Allan Young is hard at work putting those numbers together. In addition to that, I’m working on migrating the WWW::Faceboook::API Perl libraries over to Bebo.

On a side note – one ironic thing I found about Bebo is that somehow, my 84 year old Grandmother is on Bebo. She has been sick lately, so I can’t imagine how old that account is. How many people can say their Grandmother is their friend on a social network??? 🙂

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Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called SocialToo.com which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

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