How to Create Your Own TV Channel for Your Blog

I’ve been considering doing this for awhile – we’ll see how long it lasts and when my wife puts an end to it. If you look in the upper-left corner of the blog, you’ll see the “Ask Jesse” Show stream. If I’m online, when you click play you’ll see me, live, as you are on the blog!

Here’s how I did it:

  1. Create an account at Ustream.tv
  2. Click on “My Shows” – there you can configure the look and feel of your show page if you want
  3. Click on the “Go to Show URL” link next to the “Broadcast Now” button
  4. You’ll now see an “Embed Stream” html snippet in the lower right of the page – copy this, then paste into your html layout for your blog
  5. Click “Broadcast Now”, and you’re live for all your voyeuristic viewers to see!

The Camera I’m using is the Logitech Quickcam Communicate STX. It has great picture, includes a built-in microphone that detects how far you are, and the camera comes in with built-in software that follows where your face is (or two faces if you’re more than one person). I’m half-way across the room, and you can still hear me well, and the streaming results are almost real-time! (Scott Lemon says it took just 14 seconds from him Twittering to me saying I received the Twitter)

Some issues to watch out for:

  • Make sure you’re appropriate when your camera is on! Put a sign up or something reminding those entering the camera area that they are being recorded.
  • Be careful if you talk to sensitive business clients. You may want to mute, or stop the stream altogether so sensitive information isn’t broadcast out to the entire world
  • Be sure your router can handle the bandwidth. I use a Gigabit Linksys WRT350N Router, and my Comcast connection has 8 Mb down, and about 3 or 4 up (at times). Search for “Comcast Speed” in the search box in the upper-right for some tips on how to speed up your home internet

My big prediction for 2008 is it will be the year of streaming video, and you’ll see more and more people embracing such technologies. I think I’ll try this for a bit – I think this can be a great way to drive people to stay on your blog longer. People are naturally voyeuristic, and want to know more about the person whose writing they are reading. If they can actually see them and chat with them, they are likely to stay longer, bringing more traffic to your site.

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jessestay

Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called SocialToo.com which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

0 thoughts on “How to Create Your Own TV Channel for Your Blog”

  1. Development of digital technologies occurs prompt rates. Does not lag behind progress and digital TV. Speaking about digital TV, we first of all mean satellite TV. The digital satellite TV becomes more and more accessible to simple users. The market paid satellite tv also is not necessary on a place. The new digital standard of TV of high clearness HDTV actively develops and takes root. The satellite TV becomes more and more directed on the spectator. Besides digital quality of the image, advantage of satellite systems also is also the extensive cover zone of the companion.

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