Cha Cha Saved My Brother – Why I’m a Believer

ChaCha LogoA few weeks ago, I met at a Tweetup with Justin Keller from and a few others that were in town visiting for Sundance.  He gave me a cool, free scarf with the Cha Cha and Sundance Logos on it.  It was my first official “Sundance Swag”.   That was also my first introduction to Cha Cha, and from then on I heard a lot of cool things on Twitter about Cha Cha, and lots of celebrities up in Sundance that were loving it.

Today, that meetup had meaning when my brother called me from I-40 in New Mexico on his way to Las Vegas, between Gallup and Albuquerque saying he was stranded.  He wanted to know why traffic was at a standstill on what would usually be a pretty vacant Road (it is in the middle of the desert!).  I checked Google, couldn’t find any traffic info for that area.  Then I checked Google Maps to look at the traffic, and no traffic showed for the area.  I checked and to see if it might be weather, but couldn’t see any evidence.

Then I remembered Cha Cha had a “Human Powered” search engine.  I sent a question to “242242” (CHACHA on your cell phone) via text message on my iPhone asking why my brother was at a standstill.  Within just a couple minutes I received a response saying they were cleaning up after near white-out conditions, and to wait out until they cleared up the roads.  A link was attached, which also told me there were several accidents ahead and the road was closed (I love my iPhone’s browser!).  I quickly called my brother and told him the details so he could decide to find the nearest hotel and wait it out.

Cha Cha in this case saved my brother from a pretty tough situation!  Consider Cha Cha your personal, real life social, search engine for your cell phone – you send it a text message, a human “guide” that gets paid $.20 per transaction sends you your answer back, with a link to the source(s).  There is also a web version, which takes you to a chat box where you can ask a live person your question.  I had worse results with that – the person just returned a bunch of vague links with no real answer.

Regardless of my one bad experience, I have now added 242242 to my cell phone contacts list.  It will be my new friend when I need to find things on the go.  Don’t forget to add it to your contacts!

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Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

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