A Very Social Farewell to Gordon B. Hinckley, President and Prophet of the Mormon Church

Tonight at 7:00 pm Gordon B. Hinckley, President and Prophet of The Church of Jesus Christ of Latter-day Saints, passed away in the company of loved ones. President Hinckley was 97 at his passing. I’ve been alive through the death of a few LDS prophets, but never has the death of one President hit the world with such force as this one. I heard of the news first through Twitter, then through the Phone, then the TV, and soon the Internet was ablaze with tributes to President Hinckley. This has been so amazing to watch! I’ve seen at least 5 Facebook Groups created, and even created an Event of my own in memorial of his death. On Twitter, I’ve tracked the term, “Hinckley”, and was already tracking the term, “Mormon”. My cell phone has been going nuts all night! The Twitter and Facebook responses themselves have been tribute enough. President Hinckley truly led a worldwide church, and spoke to a worldwide audience, something very different from previous Presidents of the Church of Jesus Christ of Latter-Day Saints. President Hinkley – we will truly miss you!

An official statement of his passing can be found at:


UPDATE: btw, this article is at 130 Diggs, and still hasn’t made the front page of Digg!  Is this due to the algorithm change?

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Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called SocialToo.com which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

0 thoughts on “A Very Social Farewell to Gordon B. Hinckley, President and Prophet of the Mormon Church”

  1. This has indeed been a unique night, it's been an interesting approach to experiencing the death of someone you care a lot about. I've been able to pour my emotions about it into participating online with hundreds of others. He will definately be missed!

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