Susan Reynolds, Blogger, Soon to be Cancer Survivor


I don’t know Susan Reynolds very well, other than our occasional chats on Twitter. She found me, actually, following me for my updates on BYU Football Games. I know she is a huge Ohio State fan, and she has been very vocal on Twitter. She is also very involved in Second Life. Overall, I think she is a very impressive lady I’d love to get to know better.

On December 6, 2007, Susan Reynolds found out she had Breast Cancer. It has been amazing to read her blog, and her Tweets as she goes through this ordeal. She is a trooper, that’s for sure.

For those unaware, my Grandmother died of Breast Cancer when I was about 12. Ironically, she was born on December 5th, just a day before Susan’s diagnosis. My grandmother was diagnosed several years before her death, overcame it (sort of) several times, but in the end, it took her. She was one of the greatest ladies I knew, early to bed, early to rise (my sister’s middle name is “Dawn”, named after my Grandmother because they were born on the same day), gave birth to 12 children (and raised them well!), always walked several miles each morning even in her old age, and loved every one of her 50+ grandchildren – I still have the sweater she knit for me when I was young, something she did for all of us. She too, was a trooper, and an amazing lady. I feel an obligation to show my support for Susan because of this, and hopefully encourage and inspire others to show their support.

This Friday, Susan is going in for surgery for her Cancer. In support, Twitter followers everywhere are showing their support by including peas in their avatar graphic on Twitter (Susan started it with a (clean) picture of her icing up her bruised areas with a package of peas). You can see mine in this post. If you use Twitter, and would like to show your support, please do so by editing your avatar, and notifying me in the comments (or just add me on Twitter). I’ll make sure Susan knows you support her. Let’s keep Susan in our prayers and show some support through our Twitter avatars!

You can follow Susan’s Cancer treatments through her blog at:

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Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

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