I’m on Facebook, Now What???

I think it’s blatently evident that I, Jesse Stay am on Facebook. Now what???

Actually, that’s exactly what. For the past few weeks I have been mentioning on Twitter that I have been working on a “super secret project”. That project is actually a book that I am writing with Jason Alba, founder of JibberJobber.com, and author of I’m in LinkedIn — Now What???. Jason and I are both excited as to the potential for this book to get people excited to use Facebook.

In a slight change from my direction of being a Facebook developer, I am going to use this expertise to give non-developers and business people a new insight on Facebook, and how Facebook could indeed be used for the average Joe, or even in a business sense. I get the question all the time, “Why should I be on Facebook?” This book will answer that question, and more. I’ll write about things like privacy issues, and a new term, which I’ll blog about later, “Social Network Optimization”, which I see as a layer on top of what SEO can do for you.

Jason’s expertise in the job market and what job hunters and seekers, as well as businesses themselves are looking for brings a unique view into how people seeking to use Facebook as a tool can find value. I’m excited to have Jason’s help, and previous experience in authorship on this book. I think Jason’s a smart guy.

If you have any input or suggestions on what you would like to see in the book, or things you like or dislike about Facebook, including tips and tricks, and would like to have an excerpt credited to you in the book, please contact me. Like in Jason’s “I’m on LinkedIn, Now What???” I’m very interested in having lots of quotes from every day Facebook users and how they like to use Facebook.

If you are a blogger, in the media, or have expertise in the area we are very interested in Endorsements and reviews as well. Contact me or Jason and we can send you a pre-edit copy of the book for you to look through, give input, and review before it gets published. We’ll publish the best endorsements and reviews. Please let me know if you have any further suggestions on how to spread the word.

We’re hoping to release the book to readers around January, making it one of the first books on the topic of Facebook to be sold thus far.

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Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called SocialToo.com which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

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