New Executive Title – “CSO”, or “Chief Social Officer”

I am the CSO, or Chief Social Officer for my new company, SNAPlicate. I have interpreted it to be a mashup of a CTO, with a social twist. I am in charge of ensuring my company stays up on social technologies, has communication and networking with other Social developers, and keeping an overall social direction for the company. As a Social Development and Innovation company, I think companies like SNAPlicate need positions like mine to keep them in a forward-moving direction. I wonder how many other social-related positions will be created from this new wave of platform development.

I guess I should use this opportunity to tell a little about SNAPlicate. We’re a social development and innovations firm, perhaps somewhat similar to RockYou, or Slide that also outsources work for other companies desiring a social direction. I am starting this company with my partner, Allan Young (our COO), and already we have applications such as our Holy Rolls suite of meta-religious apps, the SAC App, the GrandCentral App, and several other apps currently in development I will announce shortly. Several of the apps we have developed have tens of thousands of users on them, and we have consulted and helped architect other applications with millions of users. I’ll be updating soon with more details, so stay tuned!

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Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

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