How Apple Can Beat the Hackers and Please Their Customers at the Same Time

Apple – are you listening? I’ve got a tip for you that I’m pretty sure could very well be a solution to all your woes. Ars Technica today released new information about Apple’s new SDK and how they will continue to be web based. The article mentions the updates will be “released soon”. I actually like this idea – I see the future of operating systems as web-based, and Apple IMO is on the right track, making the AJAX SDK much more similar to what you could do with a normal SDK.

Apple – you’re on to something here with this update to be released soon after the last update – stay agile! Steve Jobs mentioned fighting the iPhone hackers was a “cat and mouse game.” He then followed it with, “I don’t know if we’re the cat or the mouse”. Apple – the object is to stay the mouse, constantly having to be chased by the cat. So long as you’re the mouse, the hackers will never keep up.

How do you become the mouse? Constantly release updates, faster than the hackers can keep up! Release new feature after new feature. Keep giving your customers more – they’re hungry for it! I guarantee you Apple, if you can keep your customers satisfied with lots and lots of new, cool stuff, they’ll ignore that their phones can’t be hacked until that stupid relationship you have with AT&T expires and you can truly allow your phone on multiple networks.

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Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

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