Facebook LDS App Acquired by LDS Non-Profit

I’ve been twittering for awhile now about a “big announcement”. I’m proud to say this is that big announcement! In my first successful exit from a Social application, a private, LDS Non-Profit has acquired the Facebook LDS App from my Social Apps incubator, Snaplicate. This is one of the first few apps to be sold on Facebook, so this is big news! Today we signed the final document and the news is official! I’m very excited for this, as it will mean immediate help for the LDS App and strong progress in its development. Managing this on my own has been difficult. I have high regard for the organization taking over, and I know they will do very good things for it. I’ll announce the name of the organization and more details as we finalize the press release (hopefully tomorrow!) and agree on what details will be released.

If you are a user of the LDS App, you have nothing to worry about. While I have no final control over what happens, the organization that has acquired the app is non-profit, which means it should continue to be free, without advertising or subscription charges. They have made it known to me that they have intentions to keep it this way, and hearing of their plans of where to take it in the future, it fits in well with where I was going to take it. If they let me, I will continue to volunteer my time in development on the app as well.

What will I do next? I have retained rights to the code, which is currently being used on the Catholic App, and will continue to expand to other religions as I enhance the code base. Feel free to tell your Catholic friends about the Catholic App! I am also focusing on some other big projects which you will hear of very soon.

In the next day or two we should have a press release finalized and more details should be released. Stay tuned!…

Published by


Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called SocialToo.com which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

Leave a Reply

Your email address will not be published. Required fields are marked *