NBC Screws Up, Again!

Recently, NBC made what many to believe a big mistake on pulling out their shows from iTunes. Well, yesterday, I discovered another big mistake. Recently, NBC started an ad campaign for its hit TV series, “My Name is Earl”, about Earl’s being booked into Jail while innocent entitled, “Free Earl”. They have scripted a musical and mockumentary taking on the likes of “We are the World” with all the characters singing. It will be released tomorrow, and they have already started advertising it.

Well, it appears while NBC has put together all this commotion, they forgot to buy the domain. I noticed while trying to find the video yesterday that “FreeEarl.com” was available on GoDaddy.com so I bought it, along with freeearl.net and freeearl.info. For legal reasons, I think I will intend to use it for a Fan Club, but NBC – hey, you might be able to change my mind with the right offer!

On those lines I discovered a new service by GoDaddy. It’s entitled “Cash Out!” and allows you for a monthly price of around $7 per month for 60% of ad revenue, and $10 per month for 80% of the ad revenue to get money back on the parked domains through GoDaddy that you are holding. If you have domains that might be frequented by lots of people regardless of content being there or not, this might be a good option for you. Of course, I might be able to make more money putting on some Google ads, adding a “My Name is Earl” or “Free Earl” theme, and maybe even streaming the video, but for a quick buck that you don’t have much time to do all that this is a great option. They do allow you to specify up to 4 keywords to theme your site around, along with selecting a few categories and themes for the parked page. In all, not too bad a deal!

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Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called SocialToo.com which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

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