How to Fix Your Personell Issues on the Sales Floor

I was in the Apple Store today, and was having a really hard time finding help just getting a copy of iWork I wanted for my laptop. I usually don’t ask questions at these stores and generally know what I want – I’m an easy sale. The thought came to me as I was standing in a really long line of customers that Apple could solve this with a simple solution.

Most of the customers taking up associates’ time were just asking simple questions about their Macs, or what type of Mac they should get, etc. What if Apple were to offer a commission to their customers for every sale brought to the Cashier resulting in a customer helping another customer? I would be happy to stick around longer personally just for a little bit to help other fellow customers if I was given an incentive to do so.

Using this method would ensure the easy sales like me were taken care of, and those with just questions can get their questions answered by those actually using the product. We had a whole group of fellow geeks standing around in the store today talking about our iPod hacking experiences – I’m sure we could have been put to good use. This solution could apply to almost any electronics store, and I’m sure could save thousands to millions of dollars in employment fees and customer satisfaction.

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Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

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