Facebook – Now Javascript Friendly!

I’ve been following this for awhile now, and have been meaning to blog it. Soon after my Post last week on the fb:fbjs-string tag, I noticed that Facebook had added a new “FBJS” page to their wiki. On it, they revealed exciting new methods of incorporating Javascript into your Facebook Application. Then, yesterday a Facebook developer responded to a thread I had been participating in on the fb:fbjs-string tag that they were about to publicly announce the wiki page. It appears that now you can post javascript in your Facebook app, and that javascript will be parsed into a Facebook-controlled javascript environment. Today, this functionality was announced and released for all developers!

Almost all javascript DOM and event methods work, and you can even post javascript in the profile object! The only catch is that if it’s a profile object you must trigger the first “active” event, such as an onclick handler or onmouseover handler. Beyond that, it’s an open world! Not just that, but they provide their own AJAX framework and Dialog box framework for anyone to tap into. This is huge, as now you can pretty much have full Web 2.0 apps all inside Facebook, using standard FBML syntax. So if Social apps like Facebook are Web 3.0, what does this become – Web 3.2? Web 3+2=5?

Published by


Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called SocialToo.com which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

Leave a Reply

Your email address will not be published. Required fields are marked *