Facebook to Soon Allow Javascript?

First of all, it was excellent to meet and talk to everyone at the Utah Blogger Dinner on Thursday! I got to finally meet a few people, chatted a lot with many about Facebook, and was able to give a brief tutorial on Phil801’s laptop of the basics of setting up a Facebook app. I feel like I am becoming one of the local experts on the subject lately – maybe I should go into consulting! Phil801 also showed me some really cool stuff he is doing on The Daily Spike that he is working on. That is one incredible engine he has set up, and I really look forward to his official launch because it looks to be a very needed tool in the blogging world.

There’s some buzz in the Facebook Developer Forums (login required) lately about a new tag that seems to have crept up called fb:fbjs-string. It seems to require a variable called “var” passed to it, and appears to be some sort of sandbox currently for Facebook to possibly allow javascript within their developer API. This would definitely be a welcome addition, as the API currently, while still flexible, is rather limiting without much javascript support (with the exception of a few show/hide controls and limited ajax support). Here is the basic tag – when you type this in:


It translates to the following in the actual web page:

var a2353941073_test=new fbjs_fbml_string(‘test’)

I looked up fbjs_fbml_string(), and it just does this:

function fbjs_fbml_string(html){fbjs_private.get(this).htmlstring=html;}

I will have to sift through all of their javascript libraries to figure out what htmlstring does – anyone aware if this is easier done in Firebug? I am assuming that it is basically setting up a javascript object variable for you to access later, which through some other routine they will (or just haven’t made public yet) provide will allow you to do stuff with the text or javascript you passed to it. I need to investigate this further. If you find something I haven’t seen feel free to post it!

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Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called SocialToo.com which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

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