Facebook Gives Access to the Wall to Developers

I saw a pleasant announcement (facebook login required) from Facebook yesterday:

“Applications will very soon have the ability to attach arbitrary FBML content to a user’s wall, which will work in much the same way as attachments currently do for messages. The message action and callback URL for retrieving attachment content (specified on the application settings page) will now also be used to fetch content for a wall post. Refer to the documentation for details on how attachments work. Please note that the fb:message-preview tag will be renamed fb:attachment-preview and the old tag name will soon be deprecated.”

This opens up many possibility for Facebook application developers. Now, no longer does the user have to actually “install” the application to have it added to their profile. Now, you can have other users who have your application installed “post” your application to their friends’ wall for others to play with and use. To me, this is huge, as it allows an even more personal way for people to share their favorite apps with their friends.

One other use I can see for this is in a similar manner to that of the IRC bot. IRC bots sit on an IRC server and listen for particular words or phrases, or commands, and the bot responds appropriately with witty phrases and calculations. One could install this app and have it monitor their wall and post when particular things are said. Great – now I just gave out another business idea – just send me 10% of all your earnings. 🙂 (I really should just put a donation box on here for those that use my ideas)

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Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called SocialToo.com which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

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