Yes, Google to Enter Health Care

It appears I was right about Google entering the Healthcare industry (I’m always right!). In my previous post I linked to an entry in the Google blog where one of Google’s VPs was reporting on being at a major Healthcare conference. Being in the Healthcare industry myself (I program Healthcare EDI), I know for a fact you don’t just go to these conferences unless you have some vested interest in Healthcare. So I thought, “What?” when I saw them reporting on a talk they gave at a recent conference. Then, this was written today:

http://googleblog.blogspot.com/2007/06/is-there-doctor-in-family.html

It appears my theory has been confirmed. No real specifics yet, but my guess based on the post and their previous talk is that they’re going to start with technologies making Health Care information more accessible. I can also see them attacking the Health Histories market, as there is definitely a need there. However, I would not put it past them to attack the EDI services market (how your money gets between your Doctor and your Insurance company) as well – they have a lot of strengths in this, and reconciliation and rerouting of such data, a task Clearinghouses spend years building their model around is not an easy task to partake. A good search and matching engine is needed – hmmm…I wonder who has one of those?

digg_url = ‘http://digg.com/health/Google_to_Enter_Health_Care_Services’;

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jessestay

Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called SocialToo.com which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

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