Call for Open Meta Standard

Over the weekend I have been thinking about new ways to categorize and target specific sections of content within larger areas of content. The thought came to mind when I was discussing with a friend about how my scriptures from church were getting too old, but we were both afraid to switch to a new set because of the notes and highlights we had made in the old set. What would be nice is to be able to easily transfer notes, highlights, and other meta data about large documents from one of the same document to another without worry of data loss.

One example would be a program written for PDAs and SmartPhones for easy access to scriptures, called MarkMyScriptures. This program is commonly used by people in LDS Wards and Branches. MarkMyScriptures gives a paid option that gives you all kinds of features to be able to highlight, mark, and take notes in your digital scriptures. I would like to take those highlights and notes, and save them in an open format that I could then use in other programs. For example, what if I could take those same highlights, and place them on as a template to the version of the scriptures? I could have different templates for different things I’m studying, and store them all in different XML files (or other format as decided by the standard) – I could then choose the template I’d like to apply based on the way I want to study for the day.

This could be applied in other ways beyond religion too. What if I wanted to take notes on a particular wikipedia article I’m studying, and only save the extracted portions to a Word document for later? Educational and study ramifications would be incredible, and all programs would know how to interpret the data.

So I’d like to make a call for a new open-meta standard. I suggest XML or something very well understood and easy to parse as the format. In the case of XML, a WSDL should be decided on that works well across various document formats. We then need support from the community in adopting this standard into their applications in various ways. I think the applications of this standard are endless, and will provide for numerous opportunities for business, marketing, and community building. I’d like to hear others’ ideas – feel free to mention in the comments below. I will also be bringing this up on the LDSOSS mailing list – you don’t have to be LDS to join, just have to agree and tolerate the things we talk about. Feel free to pop in and join the discussion there as well.

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Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

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