My Review on “The Mormons” (PBS)

Recently, PBS released a Frontline Documentary entitled “The Mormons” (note the Mormon church now has a sub-path on Produced by Helen Whitney, the film strives to provide an unbiased viewpoint on the history of The Church of Jesus Christ of Latter-Day Saints, and what has gotten the Church to be as large and magnificent as it is today. Controversial topics such as Polygamy, the Mountain Meadows Massacre were covered thoroughly, with viewpoints from all sides presented, providing a generally unbiased viewpoint on the topics.

I thought it was fairly well done. While it would not be a missionary presentation the Church would use in teaching about their beliefs (why spend 1/4 of the first half on the Mountain Meadows Massacre, and why so much time on the Fundamentalists, and what about the whole excommunication part?), the Church of Jesus Christ of Latter-Day Saints put it best by saying, “At a time when significant media and public attention is being turned to The Church of Jesus Christ of Latter-day Saints, and when news media is so often accused of superficiality in its coverage of religion, this serious treatment of a serious subject is a welcome change.” The documentary was certainly a welcome relief to the biased accusations and anti-Mormon rhetoric presented to counteract Mormons in the public domain such as Mitt Romney running for President.

I only hope those not of my faith could feel the touching influence of the Holy Spirit reflecting truth as I did throughout the documentary.

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Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

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