5 Reasons Why the iPhone is a Mistake for Apple

Apple is slated to release their new iPhone, an all-in-one cell phone, mp3 player, web browser, contact manager, and organizer this Summer. The hype surrounding it has been strong, and Apple is touting to re-define the cell phone with it. Apple’s name brand recognition alone could well do this, but I think it’s a mistake for Apple, and here’s 5 reasons why:

The Cell Phone/MP3 market already exists

Apple already makes the best mp3 player on the market. They beat many to the punch in the hard-drive based mp3 player, and because of it, have continued leading the way since. They have a strong niche in that market. However, I think they will lose their mp3 player niche if they move into the cell phone market. The cell phone market has been around for a long time, and there are already many very nice cell phone makers and very big companies backing those cell phones, some with many of the same features as the iPhone. If Apple enters this market, it’s not going to be about introducing the coolest and greatest features – the cell phone manufacturers already know how to do this. It’s going to mostly be a Marketing game for Apple, and if Apple loses, by abandoning their mp3 player line they will lose this market, along with the iPods they used to sell.

Apple is Selling Through Only One Carrier

I don’t get this only selling through Cingular thing. True, it gives them an automatic audience, with strong focus from Cingular, but what carrier wouldn’t want to focus on promoting an Apple product in their product line? Looking at the Blackberry, the Treo, the Slivr (however you spell it), and others – you can look around and get all of them through several different carriers, no contract needed, even on different networks! I’d rather buy from one of those manufacturers that make an equivally good phone, perhaps with even more features.

Microsoft is Ahead of the Game in the Media Market

While Apple is gaining ground, and holds the stronghold in the MP3 player market, Microsoft already owns the Media Center market, with Windows XP Media Center Edition, and Media Center capabilities built into Vista Ultimate. Then take into account the number of Xbox 360 owners that can use these features (I’m one of them), stream (not just recorded, but live) TV, music, videos, and pictures over their network, all on one of the best gaming systems out there (in full HD!), Apple TV isn’t anywhere near that league yet. Don’t forget that the Zune, while it has its issues, it already has bluetooth and wifi capability. All Zune needs to do (which they are rumored to do), is produce a phone version of their player and they are mostly caught up to Apple in that market, with additional benefits of hooking into the system I mention above.

No Business Focus

Apple doesn’t seem to care about the business market with this release. True, they have integrated PDA-type functionality into the phone, but their target market seems to be the teenagers and younger generation. I don’t think this will hold much of a dent in the already existing Blackberry market which the business world uses. They will need more of this focus for world domination – perhaps it’s mainly a marketing move, I’m not sure.

No Outside Developer Involvement

This one irks me. A developer myself, I want a tie into the Operating System! I’ll produce all kinds of cool little programs for it to enhance the functionality, and build a larger community. Involve software developers in your phone, and you instantaneously will have new uses for the phone that Apple could never imagine, nor have time to write. By removing this functionality, Apple loses the geek and software developer focus they have maintained in their Operating System. Steve Jobs – just as music, we will hack it. It’s just a matter of whether you want to provide the means for that and maintain some form of control, or whether you want us to find our own workarounds. We like the easier solutions.

Apple, I hope you’re listening – perhaps it can be done. I love your products. I just hope you can overcome some of the flaws I list and make this just as successful as the iPod and your computers. I’m really starting to lean towards Microsoft due to the reasons I state.

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jessestay

Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called SocialToo.com which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

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