Marketing and Sales – a Bad Thing?

I have been criticized for “Profiting from my Religion” on All this stems from ads that I place on the site to keep a steady stream of income (if you count $.50 a day as income) to help support the site. The ads are usually from other LDS businesses, some times non-LDS businesses that are pertinent to the content that is currently on the page. We do not make money off our users. It also stems from a marketing campaign I am doing to quickly attract new users from all stereotypes, in which we are giving money and prizes to our users.

As many who know me know, I am a huge proponent of “Donating One’s Time and Talents to the Building of the Kingdom of God”. IMO, if you truly believe in something, all your life should be spent building upon those principles. I believe so much that I’ve helped start a group called LDSOSS, which focuses on this principle in regards to software development.

So I got thinking – if one can spend one’s time and talents developing software towards the building of the Kingdom of God, can one spend one’s time in Marketing or Sales doing the same? Is marketing and sales truly a tool of the Devil? I know about 6 marketers or sales people that would digress, but then again – they’re sales and marketing people. Who wants to listen to those people anyway? They don’t have time and talents to give, do they? Or do they?

I’ve thought about starting an LDS news site without ads, donating my time and talents in software development to help accomplish such. If I were to do so, a few people would join and bond together, some would even invite others, but how long would it take until I had a large enough community to fend off anti-Mormon attacks and spam on the site? I have a day job to support my family – would I have enough time to pay attention to the site every waking hour? Something this important should not just be a side-job.

I want to become the internet’s largest LDS news portal. There is strength in numbers. If I can use my talents to market and sell to bring in masses of people to one location for one purpose that helps build the Kingdom of God and at the same time drive away any anti-Mormon propaganda that is out there, is there anything wrong with that?

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Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

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