Contextual Scripture “Link Ads”

I was pondering today and had an interesting idea and I’m wondering if it has already been done. If not, maybe I’ll figure out a way to develop something that does it. I have recently been researching “contextual link ads”. These are ads that are basically random links of words within your blog entries that link back to an advertiser that has paid for that placement. It’s a great idea – people are naturally curious, and want to know what the links within blog posts are. I personally do not think they are annoying, as they do not distract from the content being presented.

That concept got me thinking. What if I were to create a service that does this for scriptural quotes and words of the prophets? You place a piece of javascript on your site, and a central database somewhere references particular words and phrases with scriptures and words of inspiration. It would be very interesting to see the links that appear on your site from that, and what your writing actually references to in the scriptures! What are your thoughts? If I were to do something like this, what would you like to see?

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jessestay

Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called SocialToo.com which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

0 thoughts on “Contextual Scripture “Link Ads””

  1. Very interesting idea. It might also be interesting to see an ad block, similar to Google ads, with relevant scriptures or quotes. I can think of two site that you could probably tie into to get the data.

    The first is mine, Scripture Tag (http://www.scripturetag.com). It is built around the concept of keyword tagging of the scriptures. I have not built a full API, but each tag is syndicated via RSS and I am sure I could feed you any pieces that you need.

    The Second is Connor Boyacks Quoty (http://quoty.connorboyack.com). I know Connor has an API for pulling out quotes on specific keywords so it you may be able to pull in that very easily.

    Great idea, let me know if I can help.

  2. Very interesting idea. It might also be interesting to see an ad block, similar to Google ads, with relevant scriptures or quotes. I can think of two site that you could probably tie into to get the data.

    The first is mine, Scripture Tag (http://www.scripturetag.com). It is built around the concept of keyword tagging of the scriptures. I have not built a full API, but each tag is syndicated via RSS and I am sure I could feed you any pieces that you need.

    The Second is Connor Boyacks Quoty (http://quoty.connorboyack.com). I know Connor has an API for pulling out quotes on specific keywords so it you may be able to pull in that very easily.

    Great idea, let me know if I can help.

  3. Very interesting idea. It might also be interesting to see an ad block, similar to Google ads, with relevant scriptures or quotes. I can think of two site that you could probably tie into to get the data.

    The first is mine, Scripture Tag (http://www.scripturetag.com). It is built around the concept of keyword tagging of the scriptures. I have not built a full API, but each tag is syndicated via RSS and I am sure I could feed you any pieces that you need.

    The Second is Connor Boyacks Quoty (http://quoty.connorboyack.com). I know Connor has an API for pulling out quotes on specific keywords so it you may be able to pull in that very easily.

    Great idea, let me know if I can help.

  4. Very interesting idea. It might also be interesting to see an ad block, similar to Google ads, with relevant scriptures or quotes. I can think of two site that you could probably tie into to get the data.

    The first is mine, Scripture Tag (http://www.scripturetag.com). It is built around the concept of keyword tagging of the scriptures. I have not built a full API, but each tag is syndicated via RSS and I am sure I could feed you any pieces that you need.

    The Second is Connor Boyacks Quoty (http://quoty.connorboyack.com). I know Connor has an API for pulling out quotes on specific keywords so it you may be able to pull in that very easily.

    Great idea, let me know if I can help.

  5. Very interesting idea. It might also be interesting to see an ad block, similar to Google ads, with relevant scriptures or quotes. I can think of two site that you could probably tie into to get the data.

    The first is mine, Scripture Tag (http://www.scripturetag.com). It is built around the concept of keyword tagging of the scriptures. I have not built a full API, but each tag is syndicated via RSS and I am sure I could feed you any pieces that you need.

    The Second is Connor Boyacks Quoty (http://quoty.connorboyack.com). I know Connor has an API for pulling out quotes on specific keywords so it you may be able to pull in that very easily.

    Great idea, let me know if I can help.

  6. Very interesting idea. It might also be interesting to see an ad block, similar to Google ads, with relevant scriptures or quotes. I can think of two site that you could probably tie into to get the data.

    The first is mine, Scripture Tag (http://www.scripturetag.com). It is built around the concept of keyword tagging of the scriptures. I have not built a full API, but each tag is syndicated via RSS and I am sure I could feed you any pieces that you need.

    The Second is Connor Boyacks Quoty (http://quoty.connorboyack.com). I know Connor has an API for pulling out quotes on specific keywords so it you may be able to pull in that very easily.

    Great idea, let me know if I can help.

  7. Very interesting idea. It might also be interesting to see an ad block, similar to Google ads, with relevant scriptures or quotes. I can think of two site that you could probably tie into to get the data.

    The first is mine, Scripture Tag (http://www.scripturetag.com). It is built around the concept of keyword tagging of the scriptures. I have not built a full API, but each tag is syndicated via RSS and I am sure I could feed you any pieces that you need.

    The Second is Connor Boyacks Quoty (http://quoty.connorboyack.com). I know Connor has an API for pulling out quotes on specific keywords so it you may be able to pull in that very easily.

    Great idea, let me know if I can help.

  8. Awesome Stewart! I wasn't aware of scriputuretag, but I think that gives me a huge head start. I was aware of Connor's quoty. I'll have to look more at it and see if there can be an application here.

  9. Very interesting idea. It might also be interesting to see an ad block, similar to Google ads, with relevant scriptures or quotes. I can think of two site that you could probably tie into to get the data.

    The first is mine, Scripture Tag (http://www.scripturetag.com). It is built around the concept of keyword tagging of the scriptures. I have not built a full API, but each tag is syndicated via RSS and I am sure I could feed you any pieces that you need.

    The Second is Connor Boyacks Quoty (http://quoty.connorboyack.com). I know Connor has an API for pulling out quotes on specific keywords so it you may be able to pull in that very easily.

    Great idea, let me know if I can help.

  10. Awesome Stewart! I wasn't aware of scriputuretag, but I think that gives me a huge head start. I was aware of Connor's quoty. I'll have to look more at it and see if there can be an application here.

  11. Ugh, I *HATE* those stupid contextual link ads. In my opinion it is just noise. Once I realize that a page is using them, the SNR has gone out the window and I can't even be bothered to look at any of the links on the page. All it is to me at that point is annoying differently-colored words.

    Hypertext is about the author providing a link to something useful and relevant. Whoring hyperlinks destroys that relationship between author and reader and just becomes line noise.

  12. Usually those link ads are double-underlined, and fairly easy to tell between a normal link and ad link. We deal with other ads – at least these aren't as obtrusive. And what I'm talking about are just scriptural references and quotes – if you could differ between the reference and a normal link I don't see why it would be such a big deal.

  13. Ugh, I *HATE* those stupid contextual link ads. In my opinion it is just noise. Once I realize that a page is using them, the SNR has gone out the window and I can't even be bothered to look at any of the links on the page. All it is to me at that point is annoying differently-colored words.

    Hypertext is about the author providing a link to something useful and relevant. Whoring hyperlinks destroys that relationship between author and reader and just becomes line noise.

  14. Usually those link ads are double-underlined, and fairly easy to tell between a normal link and ad link. We deal with other ads – at least these aren't as obtrusive. And what I'm talking about are just scriptural references and quotes – if you could differ between the reference and a normal link I don't see why it would be such a big deal.

  15. Ugh, I *HATE* those stupid contextual link ads. In my opinion it is just noise. Once I realize that a page is using them, the SNR has gone out the window and I can't even be bothered to look at any of the links on the page. All it is to me at that point is annoying differently-colored words.

    Hypertext is about the author providing a link to something useful and relevant. Whoring hyperlinks destroys that relationship between author and reader and just becomes line noise.

  16. Very interesting idea. It might also be interesting to see an ad block, similar to Google ads, with relevant scriptures or quotes. I can think of two site that you could probably tie into to get the data.

    The first is mine, Scripture Tag (http://www.scripturetag.com). It is built around the concept of keyword tagging of the scriptures. I have not built a full API, but each tag is syndicated via RSS and I am sure I could feed you any pieces that you need.

    The Second is Connor Boyacks Quoty (http://quoty.connorboyack.com). I know Connor has an API for pulling out quotes on specific keywords so it you may be able to pull in that very easily.

    Great idea, let me know if I can help.

  17. Very interesting idea. It might also be interesting to see an ad block, similar to Google ads, with relevant scriptures or quotes. I can think of two site that you could probably tie into to get the data.

    The first is mine, Scripture Tag (http://www.scripturetag.com). It is built around the concept of keyword tagging of the scriptures. I have not built a full API, but each tag is syndicated via RSS and I am sure I could feed you any pieces that you need.

    The Second is Connor Boyacks Quoty (http://quoty.connorboyack.com). I know Connor has an API for pulling out quotes on specific keywords so it you may be able to pull in that very easily.

    Great idea, let me know if I can help.

  18. Very interesting idea. It might also be interesting to see an ad block, similar to Google ads, with relevant scriptures or quotes. I can think of two site that you could probably tie into to get the data.

    The first is mine, Scripture Tag (http://www.scripturetag.com). It is built around the concept of keyword tagging of the scriptures. I have not built a full API, but each tag is syndicated via RSS and I am sure I could feed you any pieces that you need.

    The Second is Connor Boyacks Quoty (http://quoty.connorboyack.com). I know Connor has an API for pulling out quotes on specific keywords so it you may be able to pull in that very easily.

    Great idea, let me know if I can help.

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