Nintendo Wii – Competition for XBox 360 or Playstation 3?

Recently Peter Moore of Microsoft and Phil Harrison of Sony both recommended the Wii as the companion of choice to either the XBox 360 or the Sony Playstation 3. This has left questions in everyones’ minds as to what Sony and Microsoft are doing, recommending people buy one of “the competitors”. Why recommend someone that could likely take away your marketshare?

The answer is just that – they both can’t afford Nintendo to be part of their marketshare. By Nintendo being considered “a companion” to the Microsoft or Sony consoles, it may no longer be considered in the minds of the consumer as a possible “competitor” to Sony or Microsoft, making the market share 50/50 instead of 33/33/33. This means more money for both companies, and in theory, less money for Nintendo, as people will think of Sony or Microsoft as their “Main Console”.

Now, the main question lies on how Nintendo approaches this moving forward. If approached right, Nintendo could turn this to their advantage, selling the Nintendo as “a companion” to the Sony or Microsoft consoles, focusing on the game elements. This will get them in the game for future competition. Then, once that is accomplished, they should produce a competing “media console” similar to the PS3 or XBox 360 that benefits the consumer when used in conjunction with the Wii. Nintendo will say “Wii” all the way home when Sony and Microsoft get the last laugh. Nintendo – are you listening?

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Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

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